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The next big thing :spotting and for...

Higham, William.

The next big thing :spotting and forecasting consumer trends for profit /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The next big thing :William Higham.
其他題名:	spotting and forecasting consumer trends for profit /
作者:	Higham, William.
出版者:	London ;Kogan Page Limited,2009.
面頁冊數:	ix, 261 p. :ill. ;25 cm.
標題:	New products.
ISBN:	9780749454500 (alk. paper) :

The next big thing :spotting and forecasting consumer trends for profit /
Higham, William.

The next big thing :spotting and forecasting consumer trends for profit /William Higham. - London ;Kogan Page Limited,2009. - ix, 261 p. :ill. ;25 cm.

Includes bibliographical references and index.

The importance of trends -- The relevance of trends -- The impact of trends -- The benefit of trends -- The three is -- Preparation -- In-house insights : creating the right environment for trend analysis -- Outsourcing insights -- How trends start -- Trend typologies -- Where trends occur -- Trends versus fads -- What to look for -- Statistical data -- Observational data -- Media monitoring -- How trends spread -- Active trend drivers -- Passive trend drivers -- Predicting trends -- Convincing the company -- Determining strategy -- What's in it for me? -- Theory into practice.

ISBN: 9780749454500 (alk. paper) :NT

LCCN: 2009017056Subjects--Topical Terms:

230671
New products.

LC Class. No.: HF5415.32 / H638 2009

Dewey Class. No.: 658.8/342

The next big thing :spotting and forecasting consumer trends for profit /
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245 1 4 $a The next big thing : $b spotting and forecasting consumer trends for profit / $c William Higham.
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300 $a ix, 261 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
505 0 $a The importance of trends -- The relevance of trends -- The impact of trends -- The benefit of trends -- The three is -- Preparation -- In-house insights : creating the right environment for trend analysis -- Outsourcing insights -- How trends start -- Trend typologies -- Where trends occur -- Trends versus fads -- What to look for -- Statistical data -- Observational data -- Media monitoring -- How trends spread -- Active trend drivers -- Passive trend drivers -- Predicting trends -- Convincing the company -- Determining strategy -- What's in it for me? -- Theory into practice.
650 0 $a New products. $3 230671
650 0 $a Sales forecasting. $3 351789
650 0 $a Consumer behavior $x Forecasting. $3 380988