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Consumer behavior :building marketin...
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Hawkins, Del I.
Consumer behavior :building marketing strategy /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Consumer behavior :Del I. Hawkins, David L. Mothersbaugh.
Reminder of title:
building marketing strategy /
Author:
Hawkins, Del I.
other author:
Mothersbaugh, David L.
Published:
Boston :McGraw-Hill Irwin,c2010.
Description:
xxii, 778 p. :col. ill. ;27 cm. +1 CD-ROM (4 3/4 in.)
Subject:
Consumer behaviorUnited States.
ISBN:
9780073381107 (alk. paper) :
Consumer behavior :building marketing strategy /
Hawkins, Del I.
Consumer behavior :
building marketing strategy /Del I. Hawkins, David L. Mothersbaugh. - 11th ed. - Boston :McGraw-Hill Irwin,c2010. - xxii, 778 p. :col. ill. ;27 cm. +1 CD-ROM (4 3/4 in.)
Includes bibliographical references and indexes.
ISBN: 9780073381107 (alk. paper) :NT
LCCN: 2008044958Subjects--Topical Terms:
219970
Consumer behavior
--United States.
LC Class. No.: HF5415.33.U6 / H393 2010
Dewey Class. No.: 658.8/3420973
Consumer behavior :building marketing strategy /
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9780073361345 (CD-ROM)
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Consumer behavior :
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building marketing strategy /
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xxii, 778 p. :
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27 cm. +
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Includes bibliographical references and indexes.
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Mothersbaugh, David L.
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381000
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西方語文圖書區(四樓)
流通服務臺(二樓)
Items
2 records • Pages 1 •
1
Inventory Number
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Attachments
320000531659
西方語文圖書區(四樓)
1圖書
一般圖書
HF5415.33.U6 H393 2010
一般使用(Normal)
On shelf
0
1 CD-ROM
300080136082
流通服務臺(二樓)
1圖書
書所附之電腦檔
CF HF5415.33.U6 H393 Dk.1 2010
一般使用(Normal)
On shelf
0
2 records • Pages 1 •
1
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