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Interpreting consumer choice :the behavioral perspective model /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Interpreting consumer choice :Gordon R. Foxall.
其他題名:	the behavioral perspective model /
作者:	Foxall, G. R.
出版者:	New York :Routledge,2010.
面頁冊數:	186 p. :ill. ;24 cm.
標題:	Consumer behavior.
ISBN:	9780415477604 (hbk : alk. paper) :

Interpreting consumer choice :the behavioral perspective model /
Foxall, G. R.

Interpreting consumer choice :the behavioral perspective model /Gordon R. Foxall. - New York :Routledge,2010. - 186 p. :ill. ;24 cm. - Routledge interpretive marketing research ;10.

Includes bibliographical references (p. [163]-180) and index.

Overview of the BPM -- The story so far -- Ways of wondering -- The meaning of consumer behavior -- A model of interpretation -- Interpreting consumer choice -- The nature of the interpretation.

ISBN: 9780415477604 (hbk : alk. paper) :NT

LCCN: 2009017565Subjects--Topical Terms:

185170
Consumer behavior.

LC Class. No.: HF5415.32 / F794 2010

Dewey Class. No.: 658.8/342

Interpreting consumer choice :the behavioral perspective model /
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245 1 0 $a Interpreting consumer choice : $b the behavioral perspective model / $c Gordon R. Foxall.
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490 0 $a Routledge interpretive marketing research ; $v 10
504 $a Includes bibliographical references (p. [163]-180) and index.
505 0 $a Overview of the BPM -- The story so far -- Ways of wondering -- The meaning of consumer behavior -- A model of interpretation -- Interpreting consumer choice -- The nature of the interpretation.
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650 0 $a Consumers' preferences. $3 243153
650 0 $a Consumers $x Attitudes. $3 290382

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