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The management of technology and inn...
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Bruton, Garry D.
The management of technology and innovation :a strategic approach /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
The management of technology and innovation :Margaret A. White, Garry D. Bruton.
其他題名:
a strategic approach /
作者:
White, Margaret A.
其他作者:
Bruton, Garry D.
出版者:
Australia ;Thomson/South-Western,c2007.
面頁冊數:
xxiii, 404 p. :ill. ;23 cm.
標題:
New productsManagement.
ISBN:
0324144970 (pbk.)
The management of technology and innovation :a strategic approach /
White, Margaret A.
The management of technology and innovation :
a strategic approach /Margaret A. White, Garry D. Bruton. - Student ed. - Australia ;Thomson/South-Western,c2007. - xxiii, 404 p. :ill. ;23 cm.
Includes bibliographical references and index.
Laying the foundation: Nokia, riding the waves of innovation -- Innovation, internal strategy: Corning, successful internal innovation -- Obtaining technology, external strategy: DuPont, recognizing its strategic needs -- Building strategic MTI success: Microsoft, a pattern of success.
ISBN: 0324144970 (pbk.)
LCCN: 2005938050Subjects--Topical Terms:
207868
New products
--Management.
LC Class. No.: HD45 / W586 2007
Dewey Class. No.: 658.5/14
The management of technology and innovation :a strategic approach /
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