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Consumer behavior & marketing strategy /
~
Olson, Jerry C. (1944-)
Consumer behavior & marketing strategy /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Consumer behavior & marketing strategy /J. Paul Peter, Jerry C. Olson.
remainder title:
Consumer behavior and marketing strategy
Author:
Peter, J. Paul.
other author:
Olson, Jerry C.
Published:
New York, NY :McGraw-Hill Irwin,c2010.
Description:
xix, 554 p. :ill. ;27 cm.
Subject:
Consumer behavior.
ISBN:
9780073404769 (alk. paper) :
Consumer behavior & marketing strategy /
Peter, J. Paul.
Consumer behavior & marketing strategy /
Consumer behavior and marketing strategyJ. Paul Peter, Jerry C. Olson. - 9th ed. - New York, NY :McGraw-Hill Irwin,c2010. - xix, 554 p. :ill. ;27 cm.
Includes bibliographical references and indexes.
ISBN: 9780073404769 (alk. paper) :NT
LCCN: 2009039009Subjects--Topical Terms:
185170
Consumer behavior.
LC Class. No.: HF5415.3 / P478 2010
Dewey Class. No.: 658.8/342
Consumer behavior & marketing strategy /
LDR
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9780073404769 (alk. paper) :
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NT
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P478 2010
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Peter, J. Paul.
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Consumer behavior & marketing strategy /
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J. Paul Peter, Jerry C. Olson.
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Consumer behavior and marketing strategy
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9th ed.
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New York, NY :
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McGraw-Hill Irwin,
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c2010.
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xix, 554 p. :
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ill. ;
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27 cm.
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Includes bibliographical references and indexes.
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Consumer behavior.
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185170
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Marketing.
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Olson, Jerry C.
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(Jerry Corrie),
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1944-
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380925
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西方語文圖書區(四樓)
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1 records • Pages 1 •
1
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320000534356
西方語文圖書區(四樓)
1圖書
一般圖書
HF5415.3 P478 2010
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1 records • Pages 1 •
1
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