| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Creative marketing for new product and new business development /editors, Akira Ishikawa, Atsushi Tsujimoto. |
| other author: |
Ishikawa, Akira, |
| Published: |
Hackensack, NJ :World Scientific,c2008. |
| Description: |
xvi, 320 p. :ill. ;24 cm. |
| Subject: |
New products. |
| ISBN: |
9812772189 |