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Global Latinas :Latin America's emer...

Casanova, Lourdes.

Global Latinas :Latin America's emerging multinationals /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Global Latinas :Lourdes Casanova.
Reminder of title:	Latin America's emerging multinationals /
Author:	Casanova, Lourdes.
Published:	Houndmills, Basingstoke ;Palgrave Macmillan,2009.
Description:	xiv, 221 p. :ill. ;24 cm.
Subject:	International business enterprisesLatin America.
Subject:	Latin AmericaCivilization.
ISBN:	0230219969 (alk. paper)

Global Latinas :Latin America's emerging multinationals /
Casanova, Lourdes.

Global Latinas :Latin America's emerging multinationals /Lourdes Casanova. - Houndmills, Basingstoke ;Palgrave Macmillan,2009. - xiv, 221 p. :ill. ;24 cm. - INSEAD Business Press series. - INSEAD business press..

Includes bibliographical references (p. 179-208) and index.

Leaders of global Latinas - long-term planners and flexible visionaries -- Brazil's 'national champions' - beyond privatization -- Mexico's global Latinas - betting on the US? -- Business model innovation in Latin America - making the unusual usual -- Latin America as a brand - hard sell and soft sell -- Asia's challenge to Latin America - cooperation and competition -- From global Latina to corporate citizen - is inequality a business issue?

ISBN: 0230219969 (alk. paper)

LCCN: 2009014080

Nat. Bib. No.: GBA898271bnbSubjects--Topical Terms:

320049
International business enterprises
--Latin America.Subjects--Geographical Terms:

383046
Latin America
--Civilization.

LC Class. No.: HD2810.5 / C335 2009

Dewey Class. No.: 338.8888

Global Latinas :Latin America's emerging multinationals /
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245 1 0 $a Global Latinas : $b Latin America's emerging multinationals / $c Lourdes Casanova.
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300 $a xiv, 221 p. : $b ill. ; $c 24 cm.
490 1 $a INSEAD Business Press series
504 $a Includes bibliographical references (p. 179-208) and index.
505 0 $a Leaders of global Latinas - long-term planners and flexible visionaries -- Brazil's 'national champions' - beyond privatization -- Mexico's global Latinas - betting on the US? -- Business model innovation in Latin America - making the unusual usual -- Latin America as a brand - hard sell and soft sell -- Asia's challenge to Latin America - cooperation and competition -- From global Latina to corporate citizen - is inequality a business issue?
650 0 $a International business enterprises $z Latin America. $3 320049
651 0 $a Latin America $x Civilization. $3 383046
830 0 $a INSEAD business press. $3 383053