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Statistics for marketing and consumer research /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Statistics for marketing and consumer research /Mario Mazzocchi.
Author:	Mazzocchi, Mario.
Published:	Los Angeles :Sage,2008.
Description:	xviii, 412 p. :ill. ;25 cm.
Subject:	Marketing researchStatistical methods.
Online resource:	http://www.loc.gov/catdir/toc/fy0805/2007936615.html
ISBN:	9781412911221 (pbk.)

Statistics for marketing and consumer research /
Mazzocchi, Mario.

Statistics for marketing and consumer research /Mario Mazzocchi. - Los Angeles :Sage,2008. - xviii, 412 p. :ill. ;25 cm.

Includes bibliographical references (p. [387]-398) and index.

ISBN: 9781412911221 (pbk.)

LCCN: 2007936615Subjects--Topical Terms:

383109
Marketing research
--Statistical methods.

LC Class. No.: HF5415.2 / M477 2008

Statistics for marketing and consumer research /
LDR:00649nam 2200181 a 4500 001 239234
005 20100325181056.0
008 100331s2008 caua 001 0 eng
010 $a 2007936615
020 $a 9781412911221 (pbk.)
020 $a 9781412911214 : $c NT $3 677
035 $a 2007936615
040 $a DLC $c DLC $d DLC
050 4 $a HF5415.2 $b M477 2008
100 1 $a Mazzocchi, Mario. $3 383107
245 1 0 $a Statistics for marketing and consumer research / $c Mario Mazzocchi.
260 $a Los Angeles : $b Sage, $c 2008.
300 $a xviii, 412 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. [387]-398) and index.
650 0 $a Marketing research $x Statistical methods. $3 383109
650 0 $a Consumers $x Research $x Statistical methods. $3 383108
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/fy0805/2007936615.html

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http://www.loc.gov/catdir/toc/fy0805/2007936615.html

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