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The impact of culture on relationshi...

Schumann, Jan H.

The impact of culture on relationship marketing in international servicesa target group-specific analysis in the context of banking services /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The impact of culture on relationship marketing in international servicesby Jan H. Schumann.
Reminder of title:	a target group-specific analysis in the context of banking services /
Author:	Schumann, Jan H.
Published:	Wiesbaden :Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden,2009.
Description:	xxxii, 265 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Relationship marketing.
Online resource:	http://dx.doi.org/10.1007/978-3-8349-8379-4
ISBN:	9783834983794 (electronic bk.)

The impact of culture on relationship marketing in international servicesa target group-specific analysis in the context of banking services /
Schumann, Jan H.

The impact of culture on relationship marketing in international servicesa target group-specific analysis in the context of banking services /[electronic resource] :by Jan H. Schumann. - Wiesbaden :Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden,2009. - xxxii, 265 p. :ill., digital ;24 cm.

ISBN: 9783834983794 (electronic bk.)Subjects--Topical Terms:

187343
Relationship marketing.

LC Class. No.: HF5415.55 / .S386 2009

Dewey Class. No.: 658.8

The impact of culture on relationship marketing in international servicesa target group-specific analysis in the context of banking services /
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020 $a 9783834920188 (paper)
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050 0 4 $a HF5415.55 $b .S386 2009
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090 $a HF5415.55 $b .S392 2009
100 1 $a Schumann, Jan H. $3 384447
245 1 4 $a The impact of culture on relationship marketing in international services $h [electronic resource] : $b a target group-specific analysis in the context of banking services / $c by Jan H. Schumann.
260 $a Wiesbaden : $b Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden, $c 2009.
300 $a xxxii, 265 p. : $b ill., digital ; $c 24 cm.
650 0 $a Relationship marketing. $3 187343
650 0 $a International economic relations. $3 174756
650 2 4 $a Marketing. $3 182957
650 1 4 $a Economics/Management Science. $3 273684
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950 $a Business and Economics (Springer-11643)