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整合行銷傳播 = Integrated marketing commun...

吳家德

整合行銷傳播 = Integrated marketing communications; Integrated marketing communications : 理論與實務; theory and practical; theory and practical

Record Type:	Language materials, printed : monographic
Paralel Title:	Integrated marketing communications
Title Information:	理論與實務
Author:	吳家德,
Place of Publication:	臺北市
Published:	五南;
Year of Publication:	2009[民98]
Edition:	初版
Description:	23,501面圖,表 : 26公分;
Subject:	行銷傳播 -
Subject:	行銷學 -
Notes:	參考書目: 面496-499
ISBN:	978-957-11-5750-4

整合行銷傳播 = Integrated marketing communications; Integrated marketing communications : 理論與實務; theory and practical; theory and practical
吳, 家德

整合行銷傳播 = Integrated marketing communications = Integrated marketing communications : 理論與實務 / 吳家德著 - 初版. - 臺北市 : 五南, 2009[民98]. - 23,501面 ; 圖,表 ; 26公分.
參考書目: 面496-499.
ISBN 978-957-11-5750-4
行銷傳播行銷學

整合行銷傳播 = Integrated marketing communications; Integrated marketing communications : 理論與實務; theory and practical; theory and practical
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