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Public health brandingapplying marke...

Evans, W. Douglas.

Public health brandingapplying marketing for social change /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Public health brandingedited by W. Douglas Evans, Gerard Hastings.
Reminder of title:	applying marketing for social change /
other author:	Evans, W. Douglas.
Published:	Oxford :Oxford University Press,2008.
Description:	xvi, 304 p. :ill. ;25 cm.
Subject:	Public healthMarketing.
Online resource:	http://dx.doi.org/10.1093/acprof:oso/9780199237135.001.0001
ISBN:	9780199237135

Public health brandingapplying marketing for social change /
Public health brandingapplying marketing for social change /[electronic resource] :edited by W. Douglas Evans, Gerard Hastings. - Oxford :Oxford University Press,2008. - xvi, 304 p. :ill. ;25 cm.

Includes bibliographical references and index.

In recent years, public health marketing and mass media campaigns have begun using public health branding strategies to change health behaviour. This book argues for the importance of public health branding as a critical strategy in changing population behaviours, allowing lasting health outcome benefits.

Electronic reproduction.
Oxford :
Oxford University Press,
2009.

(Oxford Scholarship Online).

Mode of access: World Wide Web. System requirements: Internet Explorer 6.0 (or higher) or Firefox 2.0 (or higher).

ISBN: 9780199237135 Subjects--Topical Terms:

272581
Public health
--Marketing.

LC Class. No.: RA427 / .P82 2008

Dewey Class. No.: 362.10688

Public health brandingapplying marketing for social change /
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050 0 $a RA427 $b .P82 2008
082 0 4 $a 362.10688 $2 22
245 0 0 $a Public health branding $h [electronic resource] : $b applying marketing for social change / $c edited by W. Douglas Evans, Gerard Hastings.
260 $a Oxford : $b Oxford University Press, $c 2008.
300 $a xvi, 304 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
520 8 $a In recent years, public health marketing and mass media campaigns have begun using public health branding strategies to change health behaviour. This book argues for the importance of public health branding as a critical strategy in changing population behaviours, allowing lasting health outcome benefits.
533 $a Electronic reproduction. $b Oxford : $c Oxford University Press, $d 2009. $f (Oxford Scholarship Online). $n Mode of access: World Wide Web. System requirements: Internet Explorer 6.0 (or higher) or Firefox 2.0 (or higher). $n Available as searchable text in HTML format. $n Access restricted to subscribing institutions.
650 0 $a Public health $x Marketing. $3 272581
650 0 $a Health promotion. $3 202852
650 0 $a Branding (Marketing) $3 266407
700 1 $a Evans, W. Douglas. $3 393869
700 1 $a Hastings, Gerard. $3 393870
776 0 8 $i Print version $z 9780199237135
856 4 0 $u http://dx.doi.org/10.1093/acprof:oso/9780199237135.001.0001