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Customer obsession :how to acquire, retain, and grow customers in the new age of relationship marketing

Record Type:	Electronic resources : Monograph/item
Title/Author:	Customer obsession :Abaete de Azevedo and Ricardo Pomeranz.
Reminder of title:	how to acquire, retain, and grow customers in the new age of relationship marketing
Author:	Azevedo, Abaete de.
other author:	Pomeranz, Ricardo.
Published:	New York :McGraw-Hill,c2008.
Description:	xi, 226 p. :ill.
Subject:	Consumers.
Online resource:	Click for full text (McGrawHill)
ISBN:	0071497048 (alk. paper)

Customer obsession :how to acquire, retain, and grow customers in the new age of relationship marketing
Azevedo, Abaete de.

Customer obsession :how to acquire, retain, and grow customers in the new age of relationship marketing[electronic resource] /Abaete de Azevedo and Ricardo Pomeranz. - New York :McGraw-Hill,c2008. - xi, 226 p. :ill.

Industry, retail, or the consumer : who controls the market? -- How much is each customer worth? -- Relationship strategies to win over and keep customers -- The new integrated communication scenario based on relationship-marketing strategies -- Creating results -- Relationship marketing in action -- Database intelligence -- Financial analysis : the unquestionable proof of the results -- Successful cases -- The future of marketing communication.

ISBN: 0071497048 (alk. paper)

LCCN: 2008007086

Nat. Bib. No.: GBA874205bnbSubjects--Topical Terms:

238495
Consumers.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HC79.C6 / A94 2008

Dewey Class. No.: 658.8/12

Customer obsession :how to acquire, retain, and grow customers in the new age of relationship marketing
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245 1 0 $a Customer obsession : $b how to acquire, retain, and grow customers in the new age of relationship marketing $h [electronic resource] / $c Abaete de Azevedo and Ricardo Pomeranz.
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300 $a xi, 226 p. : $b ill.
505 0 $a Industry, retail, or the consumer : who controls the market? -- How much is each customer worth? -- Relationship strategies to win over and keep customers -- The new integrated communication scenario based on relationship-marketing strategies -- Creating results -- Relationship marketing in action -- Database intelligence -- Financial analysis : the unquestionable proof of the results -- Successful cases -- The future of marketing communication.
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650 0 $a Customer relations. $3 202164
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700 1 $a Pomeranz, Ricardo. $3 396747
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