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Customer obsession :how to acquire, retain, and grow customers in the new age of relationship marketing
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Customer obsession :Abaete de Azevedo and Ricardo Pomeranz.
其他題名:
how to acquire, retain, and grow customers in the new age of relationship marketing
作者:
Azevedo, Abaete de.
其他作者:
Pomeranz, Ricardo.
出版者:
New York :McGraw-Hill,c2008.
面頁冊數:
xi, 226 p. :ill.
標題:
Consumers.
電子資源:
Click for full text (McGrawHill)
ISBN:
0071497048 (alk. paper)
Customer obsession :how to acquire, retain, and grow customers in the new age of relationship marketing
Azevedo, Abaete de.
Customer obsession :
how to acquire, retain, and grow customers in the new age of relationship marketing[electronic resource] /Abaete de Azevedo and Ricardo Pomeranz. - New York :McGraw-Hill,c2008. - xi, 226 p. :ill.
Industry, retail, or the consumer : who controls the market? -- How much is each customer worth? -- Relationship strategies to win over and keep customers -- The new integrated communication scenario based on relationship-marketing strategies -- Creating results -- Relationship marketing in action -- Database intelligence -- Financial analysis : the unquestionable proof of the results -- Successful cases -- The future of marketing communication.
ISBN: 0071497048 (alk. paper)
LCCN: 2008007086
Nat. Bib. No.: GBA874205bnbSubjects--Topical Terms:
238495
Consumers.
Index Terms--Genre/Form:
214472
Electronic books.
LC Class. No.: HC79.C6 / A94 2008
Dewey Class. No.: 658.8/12
Customer obsession :how to acquire, retain, and grow customers in the new age of relationship marketing
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Click for full text (McGrawHill)
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