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Always on :advertising, marketing, and media in an era of consumer control

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Always on :Christopher Vollmer with Geoffrey Precourt.
其他題名:	advertising, marketing, and media in an era of consumer control
作者:	Vollmer, Christopher.
其他作者:	Precourt, Geoffrey.
出版者:	New York :McGraw-Hill,c2008.
面頁冊數:	215 p. :ill. (chiefly col.)
標題:	Internet marketing.
電子資源:	Click for full text (McGrawHill)
ISBN:	0071508287 (pbk.)

Always on :advertising, marketing, and media in an era of consumer control
Vollmer, Christopher.

Always on :advertising, marketing, and media in an era of consumer control[electronic resource] /Christopher Vollmer with Geoffrey Precourt. - New York :McGraw-Hill,c2008. - 215 p. :ill. (chiefly col.)

Includes bibliographical references (p. 199-204) and index.

ISBN: 0071508287 (pbk.)Subjects--Topical Terms:

208232
Internet marketing.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415.1265 / .V65 2008

Dewey Class. No.: 658.8/72

Always on :advertising, marketing, and media in an era of consumer control
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