• Personality not included :why companies lose their authenticity--and how great brands get it back
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Personality not included :Rohit Bhargava.
    其他題名: why companies lose their authenticity--and how great brands get it back
    作者: Bhargava, Rohit.
    出版者: New York :McGraw-Hill,c2008.
    面頁冊數: xiv, 300 p. :ill.
    標題: Branding (Marketing).
    電子資源: Click for full text (McGrawHill)
    ISBN: 9780071545211 (alk. paper)
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000000038515 電子館藏 1圖書 電子書 EB HF5415.1255 .B47 2008 c2008 一般使用(Normal) 在架 0
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