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The Brandpromise :how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!

Record Type:	Electronic resources : Monograph/item
Title/Author:	The Brandpromise :Duane E. Knapp.
Reminder of title:	how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!
remainder title:	Brand promise.
Author:	Knapp, Duane E.
Published:	New York :McGraw-Hill,c2008.
Description:	xix, 264 p. :ill.
Subject:	Brand name products.
Online resource:	Click for full text (McGrawHill)
ISBN:	9780071494410

The Brandpromise :how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!
Knapp, Duane E.

The Brandpromise :how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success![electronic resource] /Brand promise.Duane E. Knapp. - New York :McGraw-Hill,c2008. - xix, 264 p. :ill.

ISBN: 9780071494410

LCCN: 2008276048Subjects--Topical Terms:

202795
Brand name products.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HD69.B7 / K623 2008

Dewey Class. No.: 658.8/27

The Brandpromise :how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!
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