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High visibility :transforming your personal and professional brand

Record Type:	Electronic resources : Monograph/item
Title/Author:	High visibility :by Irving Rein ... [et al.].
Reminder of title:	transforming your personal and professional brand
other author:	Rein, Irving J.
Published:	New York :McGraw-Hill,c2006.
Description:	xii, 366 p. :ill. Stoller. 2nd ed. 1997.
Subject:	Publicity.
Online resource:	Click for full text (McGrawHill)
ISBN:	0071456805

High visibility :transforming your personal and professional brand
High visibility :transforming your personal and professional brand[electronic resource] /by Irving Rein ... [et al.]. - 3rd ed. - New York :McGraw-Hill,c2006. - xii, 366 p. :ill. Stoller. 2nd ed. 1997.

Includes bibliographical references and index.

Foundations of high visiblity marketing -- The branding proposition -- Commanding a high visibility premium -- How the high visibility industry works -- Distinguishing high visibility sectors and hierarchies -- Who are the high visibility consumers -- Strategies for achieving and sustaining -- Strategies for marketing high visibility -- Misconceptions of brand building -- The four steps of brand transformation -- Delivering the brand -- Publicizing the brand -- Sustaining the brand -- Managing brand identity in an ever-changing marketplace.

ISBN: 0071456805

LCCN: 2005023675Subjects--Topical Terms:

230847
Publicity.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HM1226 / .H366 2006

Dewey Class. No.: 659

High visibility :transforming your personal and professional brand
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020 $a 0071456805
020 $a 9780071456807
020 $a 9780071483131
040 $a DLC $c DLC $d DLC
041 0 $a eng
050 0 0 $a HM1226 $b .H366 2006
082 0 0 $a 659 $2 22
245 0 0 $a High visibility : $b transforming your personal and professional brand $h [electronic resource] / $c by Irving Rein ... [et al.].
250 $a 3rd ed.
260 $a New York : $b McGraw-Hill, $c c2006.
300 $a xii, 366 p. : $b ill. Stoller. 2nd ed. 1997.
504 $a Includes bibliographical references and index.
505 0 $a Foundations of high visiblity marketing -- The branding proposition -- Commanding a high visibility premium -- How the high visibility industry works -- Distinguishing high visibility sectors and hierarchies -- Who are the high visibility consumers -- Strategies for achieving and sustaining -- Strategies for marketing high visibility -- Misconceptions of brand building -- The four steps of brand transformation -- Delivering the brand -- Publicizing the brand -- Sustaining the brand -- Managing brand identity in an ever-changing marketplace.
650 0 $a Publicity. $3 230847
650 0 $a Fame. $3 245667
650 0 $a Celebrities. $3 245668
655 7 $a Electronic books. $2 local. $3 214472
700 1 $a Rein, Irving J. $3 245665
856 4 $u http://taebcmgh.sa.libraryandbook.net/FE/advanceSearch.do?method=toView&id=YsdsdebY187120f2Y $z Click for full text (McGrawHill)