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Sell the brand first :how to sell yo...

Stiff, Dan.

Sell the brand first :how to sell your brand and create lasting customer loyalty

Record Type:	Electronic resources : Monograph/item
Title/Author:	Sell the brand first :Dan Stiff.
Reminder of title:	how to sell your brand and create lasting customer loyalty
Author:	Stiff, Dan.
Published:	New York, N.Y. ;McGraw-Hill,c2006.
Description:	xx, 262 p. :ill.
Subject:	Branding (Marketing).
Online resource:	Click for full text (McGrawHill)
ISBN:	0071470425 (hbk.)

Sell the brand first :how to sell your brand and create lasting customer loyalty
Stiff, Dan.

Sell the brand first :how to sell your brand and create lasting customer loyalty[electronic resource] /Dan Stiff. - New York, N.Y. ;McGraw-Hill,c2006. - xx, 262 p. :ill.

It's all about the brand -- The importance of brands -- Speaking brand language -- The core components of brand selling -- The buyer stair-step -- The brand staircase -- Challenges and opportunities -- Understanding the buyer and seller -- Mindsets -- Motives -- Migration -- Selling brands in the business-to-consumer setting -- The lifestyle connection -- Migrating the consumer to brand -- Selling brands in the business-to-business setting -- Differences in selling to the trade -- Migrating the trade buyer toward the brand -- Impact on company culture -- Building the branded culture.

ISBN: 0071470425 (hbk.)

LCCN: 2006000695

Nat. Bib. No.: GBA642059bnbSubjects--Topical Terms:

298929
Branding (Marketing).
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HD69.B7 / S75 2006

Dewey Class. No.: 658.827

Sell the brand first :how to sell your brand and create lasting customer loyalty
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505 0 $a It's all about the brand -- The importance of brands -- Speaking brand language -- The core components of brand selling -- The buyer stair-step -- The brand staircase -- Challenges and opportunities -- Understanding the buyer and seller -- Mindsets -- Motives -- Migration -- Selling brands in the business-to-consumer setting -- The lifestyle connection -- Migrating the consumer to brand -- Selling brands in the business-to-business setting -- Differences in selling to the trade -- Migrating the trade buyer toward the brand -- Impact on company culture -- Building the branded culture.
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650 0 $a Customer relations. $3 202164
650 0 $a Consumer satisfaction. $3 220965
650 0 $a Customer loyalty. $3 243345
650 0 $a Brand name products $x Social aspects. $3 249981
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