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Selling in a new market space :getting customers to buy your innovative and disruptive products

Record Type:	Electronic resources : Monograph/item
Title/Author:	Selling in a new market space :Brian G. Burns and Tom U. Snyder.
Reminder of title:	getting customers to buy your innovative and disruptive products
Author:	Burns, Brian G.
other author:	Snyder, Tom U.
Published:	New York :McGraw-Hill,c2010.
Description:	vi, 232 p. :ill.
Subject:	Selling.
Online resource:	Click for full text (McGrawHill)
ISBN:	9780071636100

Selling in a new market space :getting customers to buy your innovative and disruptive products
Burns, Brian G.

Selling in a new market space :getting customers to buy your innovative and disruptive products[electronic resource] /Brian G. Burns and Tom U. Snyder. - New York :McGraw-Hill,c2010. - vi, 232 p. :ill.

Selling in a new market space -- The innovative and disruptive market space -- Creating and building the vision -- The natural laws of selling innovation -- The selling-in-a-new-market skill set -- Creating the sales process map for selling in a new market -- The first sales call -- The technical sale -- The business sale -- New market selling strategies -- The new market sales matrixes -- When the maverick seller needs to move on.

ISBN: 9780071636100

LCCN: 2009026005

Nat. Bib. No.: GBA998888bnbSubjects--Topical Terms:

231179
Selling.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5438.25 / .B87 2010

Dewey Class. No.: 658.85

Selling in a new market space :getting customers to buy your innovative and disruptive products
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505 0 $a Selling in a new market space -- The innovative and disruptive market space -- Creating and building the vision -- The natural laws of selling innovation -- The selling-in-a-new-market skill set -- Creating the sales process map for selling in a new market -- The first sales call -- The technical sale -- The business sale -- New market selling strategies -- The new market sales matrixes -- When the maverick seller needs to move on.
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650 0 $a Technological innovations. $3 184332
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700 1 $a Snyder, Tom U. $3 397656
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