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The big book of marketing :lessons and best practices from the world's greatest companies

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The big book of marketing :edited by Anthony G. Bennett.
其他題名:	lessons and best practices from the world's greatest companies
其他作者:	Bennett, Anthony G.
出版者:	New York :McGraw-Hill,c2010.
面頁冊數:	xv, 464 p. :ill.
標題:	Marketing
電子資源:	Click for full text (McGrawHill)
ISBN:	9780071621250

The big book of marketing :lessons and best practices from the world's greatest companies
The big book of marketing :lessons and best practices from the world's greatest companies[electronic resource] /edited by Anthony G. Bennett. - New York :McGraw-Hill,c2010. - xv, 464 p. :ill.

Marketing overview -- Organizational responsibility -- Strategic planning -- Branding -- Marketing research -- Consumer purchasing behavior -- Organizational purchasing behavior -- Marketing communications management -- Sales - - Advertising -- Public relations -- Promotional marketing -- Direct marketing -- Brand ambassadors -- Product management -- Product development -- Product packaging -- Product pricing -- Product quality -- Supply chain management -- Wholesaling -- Warehousing -- Transportation -- Store retailing -- Internet retailing.

ISBN: 9780071621250

LCCN: 2009051788Subjects--Topical Terms:

236505
Marketing
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415 / .B54 2010

Dewey Class. No.: 658.8

The big book of marketing :lessons and best practices from the world's greatest companies
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