Marketing planning :a global perspective
Hollensen, Svend.

 

  • Marketing planning :a global perspective
  • Record Type: Electronic resources : Monograph/item
    Title/Author: Marketing planning :Svend Hollensen.
    Reminder of title: a global perspective
    Author: Hollensen, Svend.
    Published: Maidenhead :McGraw-Hill Education,c2006.
    Description: xix, 455 p. :ill.
    Subject: MarketingPlanning.
    Online resource: Click for full text (McGrawHill)
    ISBN: 9780077104184
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