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Global marketing :foreign entry, loc...

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Johansson, Johny K.

Global marketing :foreign entry, local marketing, & global management /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Global marketing :Johny K. Johansson.
Reminder of title:	foreign entry, local marketing, & global management /
Author:	Johansson, Johny K.
Published:	Boston :McGraw-Hill Irwin,c2009.
Description:	xix, 662 p. :ill., port. ;29 cm.
Subject:	Export marketingManagement.
Online resource:	http://www.loc.gov/catdir/toc/ecip0827/2008039034.html
ISBN:	9780073381015

Global marketing :foreign entry, local marketing, & global management /
Johansson, Johny K.

Global marketing :foreign entry, local marketing, & global management /Johny K. Johansson. - 5th ed. - Boston :McGraw-Hill Irwin,c2009. - xix, 662 p. :ill., port. ;29 cm.

Includes bibliographical references and indexes.

ISBN: 9780073381015

LCCN: 2008039034Subjects--Topical Terms:

212315
Export marketing
--Management.

LC Class. No.: HF1416 / .J63 2009

Dewey Class. No.: 658.8/4

Global marketing :foreign entry, local marketing, & global management /
LDR:00821cam a2200241 a 4500 001 254393
005 20100719161856.0
008 100721s2009 mauac b 001 0 eng
010 $a 2008039034
020 $a 9780073381015
020 $a 0073381012 : $c NT$4590
035 $a (OCoLC)ocn226356777
035 $a (OCoLC)226356777
035 $a 00051801
040 $a DLC $c DLC $d BTCTA $d BAKER $d C#P $d BWX $d DLC
041 0 $a eng
050 0 0 $a HF1416 $b .J63 2009
082 0 0 $a 658.8/4 $2 22
100 1 $a Johansson, Johny K. $3 250019
245 1 0 $a Global marketing : $b foreign entry, local marketing, & global management / $c Johny K. Johansson.
250 $a 5th ed.
260 $a Boston : $b McGraw-Hill Irwin, $c c2009.
300 $a xix, 662 p. : $b ill., port. ; $c 29 cm.
504 $a Includes bibliographical references and indexes.
650 0 $a Export marketing $x Management. $3 212315
650 0 $a Export marketing. $3 216633
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0827/2008039034.html

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Items

1 records • Pages 1 •
1

Inventory Number

No. of reservations

320000518011

西方語文圖書區(四樓)

1圖書

一般圖書

HF1416 J65 2009

一般使用(Normal)

On shelf

0

1 records • Pages 1 •
1

Multimedia

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http://www.loc.gov/catdir/toc/ecip0827/2008039034.html

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