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Global marketing :foreign entry, loc...

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Johansson, Johny K.

Global marketing :foreign entry, local marketing, & global management /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Global marketing :Johny K. Johansson.
其他題名:	foreign entry, local marketing, & global management /
作者:	Johansson, Johny K.
出版者:	Boston :McGraw-Hill Irwin,c2009.
面頁冊數:	xix, 662 p. :ill., port. ;29 cm.
標題:	Export marketingManagement.
電子資源:	http://www.loc.gov/catdir/toc/ecip0827/2008039034.html
ISBN:	9780073381015

Global marketing :foreign entry, local marketing, & global management /
Johansson, Johny K.

Global marketing :foreign entry, local marketing, & global management /Johny K. Johansson. - 5th ed. - Boston :McGraw-Hill Irwin,c2009. - xix, 662 p. :ill., port. ;29 cm.

Includes bibliographical references and indexes.

ISBN: 9780073381015

LCCN: 2008039034Subjects--Topical Terms:

212315
Export marketing
--Management.

LC Class. No.: HF1416 / .J63 2009

Dewey Class. No.: 658.8/4

Global marketing :foreign entry, local marketing, & global management /
LDR:00821cam a2200241 a 4500 001 254393
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010 $a 2008039034
020 $a 9780073381015
020 $a 0073381012 : $c NT$4590
035 $a (OCoLC)ocn226356777
035 $a (OCoLC)226356777
035 $a 00051801
040 $a DLC $c DLC $d BTCTA $d BAKER $d C#P $d BWX $d DLC
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050 0 0 $a HF1416 $b .J63 2009
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100 1 $a Johansson, Johny K. $3 250019
245 1 0 $a Global marketing : $b foreign entry, local marketing, & global management / $c Johny K. Johansson.
250 $a 5th ed.
260 $a Boston : $b McGraw-Hill Irwin, $c c2009.
300 $a xix, 662 p. : $b ill., port. ; $c 29 cm.
504 $a Includes bibliographical references and indexes.
650 0 $a Export marketing $x Management. $3 212315
650 0 $a Export marketing. $3 216633
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0827/2008039034.html

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