國立高雄大學圖資館 |

Language: English

Back

Consumer behaviour in tourism

Horner, Susan, (1956-)

Consumer behaviour in tourism

Record Type:	Electronic resources : Monograph/item
Title/Author:	Consumer behaviour in tourismJohn Swarbrooke and Susan Horner.
Author:	Swarbrooke, John.
other author:	Horner, Susan,
Published:	Amsterdam ;Butterworth-Heinemann,2007.
Description:	ix, 428 p. :ill. ;25 cm.
Notes:	Previous ed.: 1999.
Subject:	Consumer behavior.
Online resource:	An electronic book accessible through the World Wide Web; click for information
Online resource:	http://www.loc.gov/catdir/toc/fy0707/2006934146.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0708/2006934146-d.html
ISBN:	9780750667357

Consumer behaviour in tourism
Swarbrooke, John.

Consumer behaviour in tourism[electronic resource] /John Swarbrooke and Susan Horner. - 2nd ed. - Amsterdam ;Butterworth-Heinemann,2007. - ix, 428 p. :ill. ;25 cm.

Previous ed.: 1999.

Includes bibliographical references and index.

Context; The Purchase-Decision Process; Typologies of Tourist Behaviour; Tourism Demand and Markets; Consumer Behaviour and Marketing; Topical Issues in Tourist Behaviour; Conclusions and Future; Case Studies; Glossary of Terms; Bibliography; Index.

Consumer Behaviour in Tourism takes a broad view of tourism and looks at consumer behaviour in a number of sectors including: * tour operation * tourist destinations * hospitality * visitor attractions * retail travel * transport Now fully revised and updated, the second edition of this bestselling text looks provides an international perspective on consumer behaviour in tourism through the use of numerous examples and case studies drawn from a range of different regions of the world; an exploration of national differences in consumer culture; the dissemination of research findings and concepts from a number of different regions of the world. This second edition includes new chapters on ecotourists, destination image and choice, terrorism and the tourism market, the internet and tourist behaviour and the rise of the no frills markets. It also includes new material on health concerns and government travel advice, events and festivals, business travel, national and cultural differences and more. Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read. Cases include: Las Vegas, Nevada, USA; Currency exchange rates as a determinant of tourist behaviour; The adventure tourism market in the USA and New Zealand; The Chinese tourism market; The Islamic tourism market; The impact of terrorism on tourist behaviour; The health tourism market including cosmetic surgery tourism; The UK outbound market; The international conference market; Travellers experience websites; The international theme park market; The festivals and events market around the world 'Dark' tourism * Fully revised with new case studies including the Chinese and Islamic tourism markets, the impact of terrorism on tourist behaviour, the international conference market and adventure tourism marketing in the USA and New Zealand * Theories revised and expanded to include national and cultural differences, destination choice and how purchase decisions are made, the effect of the internet, terrorism, health concerns, government travel advice and much more * An interactive text with exercises and discussion points.

Electronic reproduction.
Amsterdam :
Elsevier Science & Technology,
2009.

Mode of access: World Wide Web.

ISBN: 9780750667357

Source: 112379:112467Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

185170
Consumer behavior.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: G155.A1 / S88 2007

Dewey Class. No.: 658.8342

Consumer behaviour in tourism
LDR:04135cmm 2200361Ia 4500 001 256736
003 OCoLC
005 20100729101520.0
006 m d
007 cr cn|||||||||
008 100818s2007 enka ob 001 0 eng d
020 $a 9780750667357
020 $a 0750667354
035 $a (OCoLC)474952004
035 $a ocn474952004
037 $a 112379:112467 $b Elsevier Science & Technology $n http://www.sciencedirect.com
040 $a OPELS $b eng $c OPELS
049 $a TEFA
050 1 4 $a G155.A1 $b S88 2007
082 0 4 $a 658.8342 $2 22
100 1 $a Swarbrooke, John. $3 220956
245 1 0 $a Consumer behaviour in tourism $h [electronic resource] / $c John Swarbrooke and Susan Horner.
250 $a 2nd ed.
260 $a Amsterdam ; $a London : $b Butterworth-Heinemann, $c 2007.
300 $a ix, 428 p. : $b ill. ; $c 25 cm.
500 $a Previous ed.: 1999.
504 $a Includes bibliographical references and index.
505 0 $a Context; The Purchase-Decision Process; Typologies of Tourist Behaviour; Tourism Demand and Markets; Consumer Behaviour and Marketing; Topical Issues in Tourist Behaviour; Conclusions and Future; Case Studies; Glossary of Terms; Bibliography; Index.
520 $a Consumer Behaviour in Tourism takes a broad view of tourism and looks at consumer behaviour in a number of sectors including: * tour operation * tourist destinations * hospitality * visitor attractions * retail travel * transport Now fully revised and updated, the second edition of this bestselling text looks provides an international perspective on consumer behaviour in tourism through the use of numerous examples and case studies drawn from a range of different regions of the world; an exploration of national differences in consumer culture; the dissemination of research findings and concepts from a number of different regions of the world. This second edition includes new chapters on ecotourists, destination image and choice, terrorism and the tourism market, the internet and tourist behaviour and the rise of the no frills markets. It also includes new material on health concerns and government travel advice, events and festivals, business travel, national and cultural differences and more. Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read. Cases include: Las Vegas, Nevada, USA; Currency exchange rates as a determinant of tourist behaviour; The adventure tourism market in the USA and New Zealand; The Chinese tourism market; The Islamic tourism market; The impact of terrorism on tourist behaviour; The health tourism market including cosmetic surgery tourism; The UK outbound market; The international conference market; Travellers experience websites; The international theme park market; The festivals and events market around the world 'Dark' tourism * Fully revised with new case studies including the Chinese and Islamic tourism markets, the impact of terrorism on tourist behaviour, the international conference market and adventure tourism marketing in the USA and New Zealand * Theories revised and expanded to include national and cultural differences, destination choice and how purchase decisions are made, the effect of the internet, terrorism, health concerns, government travel advice and much more * An interactive text with exercises and discussion points.
533 $a Electronic reproduction. $b Amsterdam : $c Elsevier Science & Technology, $d 2009. $n Mode of access: World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Dec. 3, 2009). $n Access may be restricted to users at subscribing institutions.
650 0 $a Consumer behavior. $3 185170
650 0 $a Tourism. $3 200725
650 6 $a Consommateurs $x Comportement. $3 454293
650 6 $a Tourisme. $3 454294
655 7 $a Electronic books. $2 local. $3 214472
700 1 $a Horner, Susan, $d 1956- $3 454292
710 2 $a ScienceDirect (Online service) $3 307425
776 1 $c Original $z 9780750667357 $z 0750667354 $w (DLC) 2006934146 $w (OCoLC)65203445
856 4 0 $3 ScienceDirect $u http://www.sciencedirect.com/science/book/9780750667357 $z An electronic book accessible through the World Wide Web; click for information
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/fy0707/2006934146.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0708/2006934146-d.html
994 $a C0 $b TEF

based on 0 review(s)

Items

1 records • Pages 1 •
1

000000039835

電子館藏

1圖書

電子書

EB G155.A1 S88 2007

一般使用(Normal)

On shelf

1 records • Pages 1 •
1

Multimedia

Multimedia file
http://www.sciencedirect.com/science/book/9780750667357
http://www.loc.gov/catdir/toc/fy0707/2006934146.html
http://www.loc.gov/catdir/enhancements/fy0708/2006934146-d.html

Reviews

Add a review and share your thoughts with other readers

Export

pickup library