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Destination marketing organisations
~
Pike, Steven.
Destination marketing organisations
Record Type:
Electronic resources : Monograph/item
Title/Author:
Destination marketing organisationsby Steven Pike.
Author:
Pike, Steven.
Published:
Amsterdam ;Elsevier,2004.
Description:
240 p. ;25 cm.
Series:
Advances in tourism research series
Subject:
Place marketing.
Online resource:
An electronic book accessible through the World Wide Web; click for information
ISBN:
9780080443065
Destination marketing organisations
Pike, Steven.
Destination marketing organisations
[electronic resource] /by Steven Pike. - Amsterdam ;Elsevier,2004. - 240 p. ;25 cm. - Advances in tourism research series.
Includes bibliographical references and index.
Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing Organisations bridges industry and theory by synthesising a wealth of academic literature of practical value to DMOs. Key learning outcomes are to enhance understanding of the fundamental issues relating to: The rationale for the establishment of DMOs The structure, roles, goals and functions of DMOs The key opportunities, challenges and constraints facing DMOs The complexities of marketing destinations as tourism brands The Author Dr Steven Pike (PhD) spent 17 years in the tourism industry, working in destination marketing organisations, before joining academia. He is currently a Visiting Scholar with the School of Advertising, Marketing and Public Relations at Queensland University of Technology, and Senior Lecturer in the School of Marketing and Tourism at Central Queensland University.
Electronic reproduction.
Amsterdam :
Elsevier Science & Technology,
2009.
Mode of access: World Wide Web.
ISBN: 9780080443065
Source: 107086:107122Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:
233457
Place marketing.
Index Terms--Genre/Form:
214472
Electronic books.
LC Class. No.: G155 / .P636 2004
Dewey Class. No.: 338.47910688
Destination marketing organisations
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Destination marketing organisations
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by Steven Pike.
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Elsevier,
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2004.
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240 p. ;
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25 cm.
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Advances in tourism research series
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Includes bibliographical references and index.
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Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing Organisations bridges industry and theory by synthesising a wealth of academic literature of practical value to DMOs. Key learning outcomes are to enhance understanding of the fundamental issues relating to: The rationale for the establishment of DMOs The structure, roles, goals and functions of DMOs The key opportunities, challenges and constraints facing DMOs The complexities of marketing destinations as tourism brands The Author Dr Steven Pike (PhD) spent 17 years in the tourism industry, working in destination marketing organisations, before joining academia. He is currently a Visiting Scholar with the School of Advertising, Marketing and Public Relations at Queensland University of Technology, and Senior Lecturer in the School of Marketing and Tourism at Central Queensland University.
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Amsterdam :
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Elsevier Science & Technology,
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2009.
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Mode of access: World Wide Web.
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System requirements: Web browser.
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Title from title screen (viewed on Dec. 3, 2009).
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Access may be restricted to users at subscribing institutions.
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Place marketing.
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Tourism
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http://www.sciencedirect.com/science/book/9780080443065
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An electronic book accessible through the World Wide Web; click for information
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TEF
based on 0 review(s)
ALL
電子館藏
Items
1 records • Pages 1 •
1
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Attachments
000000039878
電子館藏
1圖書
電子書
EB G155 .P636 2004 2005
一般使用(Normal)
On shelf
0
1 records • Pages 1 •
1
Multimedia
Multimedia file
http://www.sciencedirect.com/science/book/9780080443065
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