國立高雄大學圖資館 |

Language: English

Back

Creating valuable business strategies

Kenyon, Alfred.

Creating valuable business strategies

Record Type:	Electronic resources : Monograph/item
Title/Author:	Creating valuable business strategiesShiv S. Mathur and Alfred Kenyon.
Author:	Mathur, Shiv Sahai.
other author:	Kenyon, Alfred.
Published:	Amsterdam ;Elsevier/Butterworth-Heinemann,2008.
Description:	xxii, 238 p. :ill. ;24 cm.
Subject:	Strategic planning.
Online resource:	An electronic book accessible through the World Wide Web; click for information
Online resource:	http://www.loc.gov/catdir/enhancements/fy0827/2008614355-d.html
ISBN:	9780750685481

Creating valuable business strategies
Mathur, Shiv Sahai.

Creating valuable business strategies[electronic resource] /Shiv S. Mathur and Alfred Kenyon. - 1st ed. - Amsterdam ;Elsevier/Butterworth-Heinemann,2008. - xxii, 238 p. :ill. ;24 cm.

Includes bibliographical references and index.

Setting the scene: The need to design future offerings; The purpose of a business is to build value; The basics of designing a winning offering. How to design a winning competitive position: Why and how to differentiate; Differentiating in the support and merchandise dimensions; Differentiation creates private markets; Markets with dominant players. No success without winning resources: A winning offering needs to exploit a winning resource with the four cornerstones; Winning resources: pitfalls; Getting it together: the scissors process. Corporate strategy: managing the collection of offerings: Corporate strategy: its nature and aim; Success in diversification: relatedness; Success in diversification: the filters and the better-off test. Organizing and structuring for offering-centred strategies: Offerings need sponsors; Delivering value through corporate strategy. Final reflections: Stumbling-blocks and entrenched attitudes.

Creating Valuable Business Strategies will change existing mindsets about strategy. Here is an answer for the strategist who asks, 'What should I do differently next Monday morning?'. The object of strategy is to create financial value and the offering-centred approach of Creating Valuable Business Strategies provides a novel and pragmatic framework for setting strategic direction: choosing which markets to contest and how. This book: * Identifies the individual offering as the fundamental unit of strategy--the choices that customers make regarding individual offerings are at the root of a company's financial success. * Provides an innovative and comprehensive approach to profitable business strategy--designing each offering and also the collection as a whole. * Explains that strategy is a task for all businesses with offerings, even the smallest, not just the giants. The book first sets the scene and makes the case that each value-adding offering needs a competitive strategy: it must have a winning competitive position and use one or more winning resources. It provides the reader with a rich classification of how an offering can be competitively positioned vis?-vis rival offerings and customers. Winning resources and why offerings need them is discussed next. Corporate strategy, i.e. the managing of the company's whole collection of offerings is then examined. This is followed by a discussion of the implications for organizing and structuring for an offering-centred approach to strategy. Finally all the aspects of this new framework that may meet with resistance are explored. Creating Valuable Business Strategies is essential reading for anyone who is involved in designing tomorrow's offerings: from the backroom specialist to the CEO. It has a clear logical presentation with a focus on practical implementation. * Rejuvenate your business strategy by becoming customer-facing from the ground-up rather than inwardly operational * A radical yet wholly pragmatic approach that places the individual business offering firmly at the heart of successful strategic planning * Tackles the potential difficulties of complex multi-unit companies and methods to overcome them.

Electronic reproduction.
Amsterdam :
Elsevier Science & Technology,
2009.

Mode of access: World Wide Web.

ISBN: 9780750685481

Source: 137050:137185Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

191522
Strategic planning.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HD30.28 / .M37417 2008

Dewey Class. No.: 658.4/012

Creating valuable business strategies
LDR:04642cmm 2200337Ia 4500 001 256770
003 OCoLC
005 20100729101520.0
006 m d
007 cr cn|||||||||
008 100818s2008 ne a ob 001 0 eng d
020 $a 9780750685481
020 $a 0750685484
035 $a (OCoLC)474931178
035 $a ocn474931178
037 $a 137050:137185 $b Elsevier Science & Technology $n http://www.sciencedirect.com
040 $a OPELS $b eng $c OPELS
049 $a TEFA
050 1 4 $a HD30.28 $b .M37417 2008
082 0 4 $a 658.4/012 $2 22
100 1 $a Mathur, Shiv Sahai. $3 454366
245 1 0 $a Creating valuable business strategies $h [electronic resource] / $c Shiv S. Mathur and Alfred Kenyon.
250 $a 1st ed.
260 $a Amsterdam ; $a Boston : $b Elsevier/Butterworth-Heinemann, $c 2008.
300 $a xxii, 238 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 $a Setting the scene: The need to design future offerings; The purpose of a business is to build value; The basics of designing a winning offering. How to design a winning competitive position: Why and how to differentiate; Differentiating in the support and merchandise dimensions; Differentiation creates private markets; Markets with dominant players. No success without winning resources: A winning offering needs to exploit a winning resource with the four cornerstones; Winning resources: pitfalls; Getting it together: the scissors process. Corporate strategy: managing the collection of offerings: Corporate strategy: its nature and aim; Success in diversification: relatedness; Success in diversification: the filters and the better-off test. Organizing and structuring for offering-centred strategies: Offerings need sponsors; Delivering value through corporate strategy. Final reflections: Stumbling-blocks and entrenched attitudes.
520 $a Creating Valuable Business Strategies will change existing mindsets about strategy. Here is an answer for the strategist who asks, 'What should I do differently next Monday morning?'. The object of strategy is to create financial value and the offering-centred approach of Creating Valuable Business Strategies provides a novel and pragmatic framework for setting strategic direction: choosing which markets to contest and how. This book: * Identifies the individual offering as the fundamental unit of strategy--the choices that customers make regarding individual offerings are at the root of a company's financial success. * Provides an innovative and comprehensive approach to profitable business strategy--designing each offering and also the collection as a whole. * Explains that strategy is a task for all businesses with offerings, even the smallest, not just the giants. The book first sets the scene and makes the case that each value-adding offering needs a competitive strategy: it must have a winning competitive position and use one or more winning resources. It provides the reader with a rich classification of how an offering can be competitively positioned vis?-vis rival offerings and customers. Winning resources and why offerings need them is discussed next. Corporate strategy, i.e. the managing of the company's whole collection of offerings is then examined. This is followed by a discussion of the implications for organizing and structuring for an offering-centred approach to strategy. Finally all the aspects of this new framework that may meet with resistance are explored. Creating Valuable Business Strategies is essential reading for anyone who is involved in designing tomorrow's offerings: from the backroom specialist to the CEO. It has a clear logical presentation with a focus on practical implementation. * Rejuvenate your business strategy by becoming customer-facing from the ground-up rather than inwardly operational * A radical yet wholly pragmatic approach that places the individual business offering firmly at the heart of successful strategic planning * Tackles the potential difficulties of complex multi-unit companies and methods to overcome them.
533 $a Electronic reproduction. $b Amsterdam : $c Elsevier Science & Technology, $d 2009. $n Mode of access: World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Dec. 3, 2009). $n Access may be restricted to users at subscribing institutions.
650 0 $a Strategic planning. $3 191522
650 0 $a Business planning. $3 199822
655 7 $a Electronic books. $2 local. $3 214472
700 1 $a Kenyon, Alfred. $3 454367
710 2 $a ScienceDirect (Online service) $3 307425
776 1 $c Original $z 9780750685481 $z 0750685484 $w (DLC) 2008614355 $w (OCoLC)156811868
856 4 0 $3 ScienceDirect $u http://www.sciencedirect.com/science/book/9780750685481 $z An electronic book accessible through the World Wide Web; click for information
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0827/2008614355-d.html
994 $a C0 $b TEF