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Events design and experience

Berridge, Graham.

Events design and experience

Record Type:	Electronic resources : Monograph/item
Title/Author:	Events design and experienceGraham Berridge.
Author:	Berridge, Graham.
Published:	Oxford ;Butterworth-Heinemann,2007.
Description:	xv, 296 p. ;25 cm.
Series:	Events management series
Subject:	Special eventsPlanning.
Online resource:	An electronic book accessible through the World Wide Web; click for information
Online resource:	http://www.loc.gov/catdir/enhancements/fy0726/2006937147-d.html
ISBN:	9780750664530

Events design and experience
Berridge, Graham.

Events design and experience[electronic resource] /Graham Berridge. - 1st ed. - Oxford ;Butterworth-Heinemann,2007. - xv, 296 p. ;25 cm. - Events management series.

Includes bibliographical references (p. [281]-292) and index.

Introduction; What are Events: Setting the context for event experiences; Overview of organisational processes; What is an event experience?: What are event experiences?; The dimensions of event experiences; Interaction between experience and participant; The flow of experiences; Providing for experiences; Designing Experiences: Understanding design; The design process; Creating themed environment; Event artistry; Analysing Event Experiences: Analysing of event experiences; Experience Perception and interpretation; Event contextualisation and representation; Summary and conclusions; Index.

For the first time Events Design and Experience draws together the relationship between event design and the experience of consumers and participants. It explores and analyses the event experience of the individual and how this can be 'controlled' by design. By drawing upon ongoing research conducted over several years into the experiences of groups and individuals who attend events this text will ask questions such as: What was the rationale behind a particular event being designed in a certain way? What was the actual experience of consumers? How was the event materially delivered and did the experience created provide a satisfactory outcome? How can experiences be understood (via semiotics) especially the physical elements of an event? Structured in four sections, Events Design and Experience discusses: * What are events? An overall view of the industry, its definitions and market demand. It also covers an analysis of previous literature, and draws upon real life events such as Wembley plc, Leapfrog Corporate events and the British Cycling federation * What is an event experience? An explanation of the nature and stages of experience, and the emergence of the experience industry itself. Cases such as the Proms, London Fashion week ands the Nike Fun run are used to illustrate. * Designing Experiences. Considers how design itself can impact upon the experience, in some cases fundamentally changing the nature of experience. It asks the question of how experiences are designed and what do they signify to the customer once complete. * Analysing Event Experiences. Considers how experiences can be analysed and evaluated looking at the artificiality of the event and how this reflects in the experience of consumers. Also includes a review of the psychological processes of perception and interpretation and how meaning and experience can be analysed, and how we may begin to unravel the meanings attributed to certain events. With international case studies throughout, Events Design and Experience has a coherent user-friendly structure including chapter summaries, review exercises and topics for discussion to consolidate understanding. * Explores and analyses the event experience of the individual and how this can be 'controlled' by design. * Examines the differences between individual and group experiences and how to cater for each one * Uses case studies to analyse the 'how' and 'what' of event experiences such as business conventions, graduation and award ceremonies, Olympic and Commonwealth Games, London Fashion Week, Nike Fun Run and many more.

Electronic reproduction.
Amsterdam :
Elsevier Science & Technology,
2009.

Mode of access: World Wide Web.

ISBN: 9780750664530

Source: 106239:106270Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

220939
Special events
--Planning.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: GT3405 / .B47 2007

Dewey Class. No.: 394.2068

Events design and experience
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100 1 $a Berridge, Graham. $3 454542
245 1 0 $a Events design and experience $h [electronic resource] / $c Graham Berridge.
250 $a 1st ed.
260 $a Oxford ; $a Burlington, MA : $b Butterworth-Heinemann, $c 2007.
300 $a xv, 296 p. ; $c 25 cm.
440 0 $a Events management series
504 $a Includes bibliographical references (p. [281]-292) and index.
505 0 $a Introduction; What are Events: Setting the context for event experiences; Overview of organisational processes; What is an event experience?: What are event experiences?; The dimensions of event experiences; Interaction between experience and participant; The flow of experiences; Providing for experiences; Designing Experiences: Understanding design; The design process; Creating themed environment; Event artistry; Analysing Event Experiences: Analysing of event experiences; Experience Perception and interpretation; Event contextualisation and representation; Summary and conclusions; Index.
520 $a For the first time Events Design and Experience draws together the relationship between event design and the experience of consumers and participants. It explores and analyses the event experience of the individual and how this can be 'controlled' by design. By drawing upon ongoing research conducted over several years into the experiences of groups and individuals who attend events this text will ask questions such as: What was the rationale behind a particular event being designed in a certain way? What was the actual experience of consumers? How was the event materially delivered and did the experience created provide a satisfactory outcome? How can experiences be understood (via semiotics) especially the physical elements of an event? Structured in four sections, Events Design and Experience discusses: * What are events? An overall view of the industry, its definitions and market demand. It also covers an analysis of previous literature, and draws upon real life events such as Wembley plc, Leapfrog Corporate events and the British Cycling federation * What is an event experience? An explanation of the nature and stages of experience, and the emergence of the experience industry itself. Cases such as the Proms, London Fashion week ands the Nike Fun run are used to illustrate. * Designing Experiences. Considers how design itself can impact upon the experience, in some cases fundamentally changing the nature of experience. It asks the question of how experiences are designed and what do they signify to the customer once complete. * Analysing Event Experiences. Considers how experiences can be analysed and evaluated looking at the artificiality of the event and how this reflects in the experience of consumers. Also includes a review of the psychological processes of perception and interpretation and how meaning and experience can be analysed, and how we may begin to unravel the meanings attributed to certain events. With international case studies throughout, Events Design and Experience has a coherent user-friendly structure including chapter summaries, review exercises and topics for discussion to consolidate understanding. * Explores and analyses the event experience of the individual and how this can be 'controlled' by design. * Examines the differences between individual and group experiences and how to cater for each one * Uses case studies to analyse the 'how' and 'what' of event experiences such as business conventions, graduation and award ceremonies, Olympic and Commonwealth Games, London Fashion Week, Nike Fun Run and many more.
533 $a Electronic reproduction. $b Amsterdam : $c Elsevier Science & Technology, $d 2009. $n Mode of access: World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Dec. 3, 2009). $n Access may be restricted to users at subscribing institutions.
650 0 $a Special events $x Planning. $3 220939
655 7 $a Electronic books. $2 local. $3 214472
710 2 $a ScienceDirect (Online service) $3 307425
776 1 $c Original $z 0750664533 $z 9780750664530 $w (DLC) 2006937147 $w (OCoLC)74967437
856 4 0 $3 ScienceDirect $u http://www.sciencedirect.com/science/book/9780750664530 $z An electronic book accessible through the World Wide Web; click for information
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0726/2006937147-d.html
994 $a C0 $b TEF