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Handbook of hospitality marketing ma...

Oh, Haemoon.

Handbook of hospitality marketing management

Record Type:	Electronic resources : Monograph/item
Title/Author:	Handbook of hospitality marketing managementeditor, Haemoon Oh ; editor in chief, Abraham Pizam.
other author:	Oh, Haemoon.
Published:	Oxford :Butterworth-Heinemann,2008.
Description:	1 online resource (xxii, 552 p.)
Notes:	Description based on print version record.
Subject:	Hospitality industryMarketing.
Online resource:	An electronic book accessible through the World Wide Web; click for information
Online resource:	http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=298193
Online resource:	http://public.eblib.com/EBLPublic/PublicView.do?ptiID=477424
ISBN:	9780080569437 (electronic bk.)

Handbook of hospitality marketing management
Handbook of hospitality marketing management[electronic resource] /editor, Haemoon Oh ; editor in chief, Abraham Pizam. - Oxford :Butterworth-Heinemann,2008. - 1 online resource (xxii, 552 p.)

Description based on print version record.

Includes bibliographical references and index.

Handbook of Hospitality Marketing Management is packed with investigations into mainstream hospitality marketing issues and practices which offer practical guidelines for applying topical research results to industry's daily operations. Internationally recognized leading researchers provide thorough discussion, reviewing hospitality marketing research by specifc topics. The depth and coverage of each topic is unprecedented. This book is a must-read for hospitality researchers and educators, students and industry practitioners. * Fundamental issues of hospitality marketing including the concept of hospitality, social responsibilities and basic principles * Essentials of the hospitality marketing mix such as branding, advertising and business performance * Hospitality consumer behavior including information search behavior, customer satisfaction and behavioral pricing * Destination marketing issues such as push and pull dynamics in travel decisions, and group decision making in travel * Special marketing topics such as internal marketing and casino marketing.

ISBN: 9780080569437 (electronic bk.)Subjects--Topical Terms:

218859
Hospitality industry
--Marketing.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: TX911.3.M3 / H36 2008eb

Dewey Class. No.: 647.95/068/8

Handbook of hospitality marketing management
LDR:02567cmm 2200337Ia 4500 001 256925
003 OCoLC
005 20100729101520.0
006 m d
007 cr cnu---unuuu
008 100818s2008 enk ob 001 0 eng d
020 $a 9780080569437 (electronic bk.)
020 $a 0080569439 (electronic bk.)
035 $a (OCoLC)474930932
035 $a ocn474930932
040 $a OPELS $b eng $c OPELS $d N $d YDXCP $d OCLCQ $d EBLCP
049 $a TEFA
050 4 $a TX911.3.M3 $b H36 2008eb
082 0 4 $a 647.95/068/8 $2 22
245 0 0 $a Handbook of hospitality marketing management $h [electronic resource] / $c editor, Haemoon Oh ; editor in chief, Abraham Pizam.
260 $a Oxford : $b Butterworth-Heinemann, $c 2008.
300 $a 1 online resource (xxii, 552 p.)
500 $a Description based on print version record.
504 $a Includes bibliographical references and index.
520 $a Handbook of Hospitality Marketing Management is packed with investigations into mainstream hospitality marketing issues and practices which offer practical guidelines for applying topical research results to industry's daily operations. Internationally recognized leading researchers provide thorough discussion, reviewing hospitality marketing research by specifc topics. The depth and coverage of each topic is unprecedented. This book is a must-read for hospitality researchers and educators, students and industry practitioners. * Fundamental issues of hospitality marketing including the concept of hospitality, social responsibilities and basic principles * Essentials of the hospitality marketing mix such as branding, advertising and business performance * Hospitality consumer behavior including information search behavior, customer satisfaction and behavioral pricing * Destination marketing issues such as push and pull dynamics in travel decisions, and group decision making in travel * Special marketing topics such as internal marketing and casino marketing.
650 0 $a Hospitality industry $x Marketing. $3 218859
650 0 $a Food service $x Marketing. $3 454676
650 0 $a Restaurants $x Marketing. $3 454677
655 7 $a Electronic books. $2 local. $3 214472
700 1 $a Oh, Haemoon. $3 454675
700 1 $a Pizam, Abraham. $3 221261
776 0 8 $i Print version: $t Handbook of hospitality marketing management. $d Oxford : Butterworth-Heinemann, 2008 $z 9780080450803 $w (OCoLC)192082637
856 4 0 $3 ScienceDirect $u http://www.sciencedirect.com/science/book/9780080450803 $z An electronic book accessible through the World Wide Web; click for information
856 4 0 $3 NetLibrary $u http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=298193
856 4 0 $z Click here to view book $u http://public.eblib.com/EBLPublic/PublicView.do?ptiID=477424
938 $a YBP Library Services $b YANK $n 3124029
938 $a EBL - Ebook Library $b EBLB $n EBL477424
994 $a C0 $b TEF

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http://www.sciencedirect.com/science/book/9780080450803
http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=298193
http://public.eblib.com/EBLPublic/PublicView.do?ptiID=477424

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