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Record label marketing

Allen, Paul.

Record label marketing

Record Type:	Electronic resources : Monograph/item
Title/Author:	Record label marketingTom Hutchison, Amy Macy, Paul Allen.
Author:	Hutchison, Thomas W.
other author:	Allen, Paul.
Published:	Burlington, MA :Focal Press,c2010.
Description:	1 online resource (xii, 449 p.) :ill.
Notes:	Description based on print version record.
Subject:	Music trade.
Online resource:	An electronic book accessible through the World Wide Web; click for information
Online resource:	http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=298253
Online resource:	http://public.eblib.com/EBLPublic/PublicView.do?ptiID=477349
ISBN:	9780240813936 (electronic bk.)

Record label marketing
Hutchison, Thomas W.

Record label marketing[electronic resource] /Tom Hutchison, Amy Macy, Paul Allen. - Burlington, MA :Focal Press,c2010. - 1 online resource (xii, 449 p.) :ill.

Description based on print version record.

Includes bibliographical references and index.

Marketing concepts and definitions -- Markets, market segmentation, and consumber behavior -- The U.S. industry numbers -- Marketing research -- Record label operations -- The profit and loss statement -- Soundscan and the music business -- How radio works -- Charts, airplay, and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Music distribution and retailing -- Grassroots marketing -- New media marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Strategic marketing and special products -- The recording industry of the future -- The marketing plan.

Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label's marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry. Record Label Marketing has become essential reading for current and aspiring professionals, and for music business students everywhere. The book also has a companion website located at www.recordlabelmarketing.com. Record Label Marketing. * Gives you an exclusive and complete look at SoundScan and how it is used as a marketing tool * Presents essential information on uses of new media, label publicity, advertising, retail distribution, and marketing research by record labels * Offers insight into how successful labels use videos, promotional touring, and special products to build revenue * Includes important specialized marketing strategies using the tools of grassroots promotion and international opportunities * Reveals how labels are managing within their transitional digital industry * Looks to the future of the music business - how online developments, technological diffusion, and convergence and new markets continue to reshape the industry * Builds knowledge, learn the basics of the marketing mix, market segmentation and consumer behaviour * Gives essential marketing strategies, understand grassroots promotion, and Internet/ New Media as well as international opportunities * Gives vital information on label publicity, advertising, retail distribution and marketing research.

ISBN: 9780240813936 (electronic bk.)Subjects--Topical Terms:

283215
Music trade.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: ML3790 / .H985 2010eb

Dewey Class. No.: 780.68/8

Record label marketing
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100 1 $a Hutchison, Thomas W. $q (Thomas William) $3 453077
245 1 0 $a Record label marketing $h [electronic resource] / $c Tom Hutchison, Amy Macy, Paul Allen.
260 $a Burlington, MA : $b Focal Press, $c c2010.
300 $a 1 online resource (xii, 449 p.) : $b ill.
500 $a Description based on print version record.
504 $a Includes bibliographical references and index.
505 0 $a Marketing concepts and definitions -- Markets, market segmentation, and consumber behavior -- The U.S. industry numbers -- Marketing research -- Record label operations -- The profit and loss statement -- Soundscan and the music business -- How radio works -- Charts, airplay, and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Music distribution and retailing -- Grassroots marketing -- New media marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Strategic marketing and special products -- The recording industry of the future -- The marketing plan.
520 $a Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label's marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry. Record Label Marketing has become essential reading for current and aspiring professionals, and for music business students everywhere. The book also has a companion website located at www.recordlabelmarketing.com. Record Label Marketing. * Gives you an exclusive and complete look at SoundScan and how it is used as a marketing tool * Presents essential information on uses of new media, label publicity, advertising, retail distribution, and marketing research by record labels * Offers insight into how successful labels use videos, promotional touring, and special products to build revenue * Includes important specialized marketing strategies using the tools of grassroots promotion and international opportunities * Reveals how labels are managing within their transitional digital industry * Looks to the future of the music business - how online developments, technological diffusion, and convergence and new markets continue to reshape the industry * Builds knowledge, learn the basics of the marketing mix, market segmentation and consumer behaviour * Gives essential marketing strategies, understand grassroots promotion, and Internet/ New Media as well as international opportunities * Gives vital information on label publicity, advertising, retail distribution and marketing research.
650 0 $a Music trade. $3 283215
650 0 $a Sound recordings $x Marketing. $3 364829
650 0 $a Sound recording industry. $3 333099
650 4 $a Music trade. Sound recordings --Marketing. Sound recording industry. $3 455092
655 7 $a Electronic books. $2 local. $3 214472
700 1 $a Allen, Paul. $3 324640
700 1 $a Macy, Amy. $3 364827
776 0 8 $i Print version: $a Hutchison, Thomas W. (Thomas William). $t Record label marketing. $d Burlington, MA : Focal Press, c2010 $z 9780240812380 $w (DLC) 2009025114 $w (OCoLC)405107654
856 4 0 $3 ScienceDirect $u http://www.sciencedirect.com/science/book/9780240812380 $z An electronic book accessible through the World Wide Web; click for information
856 4 0 $3 NetLibrary $u http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=298253
856 4 0 $z Click here to view book $u http://public.eblib.com/EBLPublic/PublicView.do?ptiID=477349
938 $a YBP Library Services $b YANK $n 3124166
938 $a EBL - Ebook Library $b EBLB $n EBL477349
994 $a C0 $b TEF

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http://www.sciencedirect.com/science/book/9780240812380
http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=298253
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