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The business of media distributionmo...

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The business of media distributionmonetizing film, TV and video content in an online world /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The business of media distributionby Jeff Ulin.
其他題名:	monetizing film, TV and video content in an online world /
作者:	Ulin, Jeff.
出版者:	Oxford :Focal,2009.
面頁冊數:	1 online resource.
標題:	Mass mediaMarketing.
電子資源:	An electronic book accessible through the World Wide Web; click for information
ISBN:	9780240812007

The business of media distributionmonetizing film, TV and video content in an online world /
Ulin, Jeff.

The business of media distributionmonetizing film, TV and video content in an online world /[electronic resource] :by Jeff Ulin. - Oxford :Focal,2009. - 1 online resource.

Market Opportunity and Segmentation -- the Diverse Role of Studios and Networks; Intellectual Property Assets: The Business of Creating, Protecting, Marketing and Communicating an Idea; Financing Production: Networks and Studios as Venture Capitalists; Phases of Production and Key Financial Issues in Talent Agreements (e.g., Director, Actor, Writer); Theatrical Distribution; The Home Video Business and DVD Distribution; Television Distribution; Internet Distribution, Downloads and Mobile Phone Applications- A New Paradigm; Ancillary Markets Distribution--Hotels, Airlines, Pay-Per-View, etc.; Merchandising -- Product Licensing, Promotional Partners, and Other Franchise Revenues; Marketing and Its Symbiotic Role Across the Distribution Chain; Making Money'Net Profits and Hollywood Accounting.

Written by the insider who headed sales for Lucasfilm across distribution markets and managed the release of Star Wars Episode III, this is the first book to show how all related media distribution markets, including television, video and online, work together and independently to finance and maximize profits on productions. It demystifies how an idea moves from concept to profits and how distribution quietly dominates an industry otherwise grounded in high profile elements (production, marketing, creative, finance, law). The book provides a unique apprenticeship to the business, illuminating at a macro level how an idea can move from concept to generating

Electronic reproduction.
Amsterdam :
Elsevier Science & Technology,
2010.

Mode of access: World Wide Web.

ISBN: 9780240812007

Source: 176643:173069Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

333288
Mass media
--Marketing.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: P96.M36 / U456 2009

Dewey Class. No.: 302.230688

The business of media distributionmonetizing film, TV and video content in an online world /
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520 $a Written by the insider who headed sales for Lucasfilm across distribution markets and managed the release of Star Wars Episode III, this is the first book to show how all related media distribution markets, including television, video and online, work together and independently to finance and maximize profits on productions. It demystifies how an idea moves from concept to profits and how distribution quietly dominates an industry otherwise grounded in high profile elements (production, marketing, creative, finance, law). The book provides a unique apprenticeship to the business, illuminating at a macro level how an idea can move from concept to generating $1 Billion, relating theory and practice in the context of the maturation of global market segments, and exposing the devil in the detail that impacts bottom line profits. Producers, media executives, students and entertainment attorneys in specific niches will benefit from this wide-ranging look at the business across various distribution outlets, including theatrical, video, television, online, merchandising, video-on-demand, etc. This book is officially endorsed by Variety magazine. * Covers the entire range distribution outlets; learn how your speciality relates to the big picture * The definitive book on how studios and networks make money; apply the knowledge and concepts to your business - endorsed by Variety magazine! * Demystifies net and gross: learn how/when you get the money once you've produced a film *Includes perspectives from leading industry executives from studios, networks and online leaders, including Fox, Paramount, MGM, ABC, Lucasfilm, Pixar, YouTube, Hulu, Amazon, etc. *Illustrates historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape * Relates economic theory, in the trenches practices, market history and current trends *Explores and highlights online influences to each sub-distribution market (e.g., film, video, TV) throughout the development, production, financing, marketing and distribution chain.
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