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Tourism Marketing for cities and tow...

Kolb, Bonita M.

Tourism Marketing for cities and townsusing branding and events to attract tourism /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Tourism Marketing for cities and townsBonita M. Kolb.
Reminder of title:	using branding and events to attract tourism /
Author:	Kolb, Bonita M.
Published:	Amsterdam ;Elsevier/Butterworth-Heinemann,c2006.
Description:	xvi, 310 p. ;22 cm.
Subject:	City promotion.
Online resource:	An electronic book accessible through the World Wide Web; click for information
Online resource:	http://www.loc.gov/catdir/toc/ecip0517/2005022585.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0622/2005022585-d.html
ISBN:	9780750679459

Tourism Marketing for cities and townsusing branding and events to attract tourism /
Kolb, Bonita M.

Tourism Marketing for cities and townsusing branding and events to attract tourism /[electronic resource] :Bonita M. Kolb. - Amsterdam ;Elsevier/Butterworth-Heinemann,c2006. - xvi, 310 p. ;22 cm.

Includes bibliographical references and index.

Tourism to Cities and Towns; Marketing Theory Applied to Places; Product Analysis; Chapter Four: Branding the Town; Chapter Five: Targeting the Visitor; Packaging the Product; Partnering with the Community; Developing the Image and Message; Planning the Promotion; Evaluating the Impact; Conclusion.

Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets. * Thorough treatment and succinct coverage of marketing theory specific to the tourism industry * Focuses on developing the branded destination with special emphasis on promotional planning * Contains practical international examples, discussion questions, and strategic planning worksheets.

Electronic reproduction.
Amsterdam :
Elsevier Science & Technology,
2009.

Mode of access: World Wide Web.

ISBN: 9780750679459

Source: 114133:114226Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

455339
City promotion.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HT325 / .K65 2006

Dewey Class. No.: 659.2/930776

Tourism Marketing for cities and townsusing branding and events to attract tourism /
LDR:02983cmm 2200349Ia 4500 001 257260
003 OCoLC
005 20100729101520.0
006 m d
007 cr cn|||||||||
008 100818s2006 ne ob 001 0 eng d
020 $a 9780750679459
020 $a 075067945X
035 $a (OCoLC)474961491
035 $a ocn474961491
037 $a 114133:114226 $b Elsevier Science & Technology $n http://www.sciencedirect.com
040 $a OPELS $b eng $c OPELS
049 $a TEFA
050 1 4 $a HT325 $b .K65 2006
082 0 4 $a 659.2/930776 $2 22
100 1 $a Kolb, Bonita M. $3 454884
245 1 0 $a Tourism Marketing for cities and towns $h [electronic resource] : $b using branding and events to attract tourism / $c Bonita M. Kolb.
260 $a Amsterdam ; $a Boston : $b Elsevier/Butterworth-Heinemann, $c c2006.
300 $a xvi, 310 p. ; $c 22 cm.
504 $a Includes bibliographical references and index.
505 0 $a Tourism to Cities and Towns; Marketing Theory Applied to Places; Product Analysis; Chapter Four: Branding the Town; Chapter Five: Targeting the Visitor; Packaging the Product; Partnering with the Community; Developing the Image and Message; Planning the Promotion; Evaluating the Impact; Conclusion.
505 0 $a Tourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration.
520 $a Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets. * Thorough treatment and succinct coverage of marketing theory specific to the tourism industry * Focuses on developing the branded destination with special emphasis on promotional planning * Contains practical international examples, discussion questions, and strategic planning worksheets.
533 $a Electronic reproduction. $b Amsterdam : $c Elsevier Science & Technology, $d 2009. $n Mode of access: World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Dec. 3, 2009). $n Access may be restricted to users at subscribing institutions.
650 0 $a City promotion. $3 455339
650 0 $a Tourism $x Marketing. $3 193448
650 6 $a Villes $x Marketing. $3 455340
650 6 $a Tourisme $x Marketing. $3 455024
655 7 $a Electronic books. $2 local. $3 214472
710 2 $a ScienceDirect (Online service) $3 307425
776 1 $c Original $z 075067945X $z 9780750679459 $w (DLC) 2005022585 $w (OCoLC)61261227
856 4 0 $3 ScienceDirect $u http://www.sciencedirect.com/science/book/9780750679459 $z An electronic book accessible through the World Wide Web; click for information
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0517/2005022585.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0622/2005022585-d.html
994 $a C0 $b TEF

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