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Web marketing for the music business

Hutchison, Thomas W.

Web marketing for the music business

Record Type:	Electronic resources : Monograph/item
Title/Author:	Web marketing for the music businessTom Hutchison.
Author:	Hutchison, Thomas W.
Published:	Amsterdam ;Focal Press/Elsevier,c2008.
Description:	xiv, 290 p. :ill. ;24 cm.
Subject:	Music trade.
Online resource:	An electronic book accessible through the World Wide Web; click for information
Online resource:	http://www.loc.gov/catdir/toc/ecip0818/2008020851.html
ISBN:	9780240810447

Web marketing for the music business
Hutchison, Thomas W.

Web marketing for the music business[electronic resource] /Tom Hutchison. - Amsterdam ;Focal Press/Elsevier,c2008. - xiv, 290 p. :ill. ;24 cm.

Includes bibliographical references and index.

Development of music marketing on the internet -- State of the market -- Overall music marketing strategy -- Domains and hosts: nuts and bolts -- Creating the web site -- HTML and scripts -- Optimizing and monitoring your web site to increase visitation -- Audio and video for your web site -- E-commerce: product ordering and fulfillment -- Finding your online market -- Successful promotion on the web -- Social networking sites -- Internet obstacles -- Mobile media -- Mobile music marketing.

Interested in promoting, selling and distributing music online, got the website but not sure what to do next? is Web Marketing for the Music Business designed to help develop the essential internet presence they want and need. Looking at how the web has developed, providing instructions on how to set up a web site as well as how to use the Internet to promote the artist and the web site. The book includes information on maximizing web sites to increase traffic, online grassroots marketing tactics that will advance an artists career and social networking sites such as MySpace. There is also a dedicated website with online resources for web support to give the information needed to confidently market music online. * Provides instruction on promoting both music and the artist in the internet, showing how to develop maximum online exposure * Offers guidance in web site development, to save money by getting the right site up and running first time * Understand how the Internet is used by experts in the music business, benefit from their experience to make the internet work for you.

Electronic reproduction.
Amsterdam :
Elsevier Science & Technology,
2010.

Mode of access: World Wide Web.

ISBN: 9780240810447

Source: 152656:152810Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

283215
Music trade.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: ML3790 / .H986 2008

Dewey Class. No.: 780.68/8

Web marketing for the music business
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050 1 4 $a ML3790 $b .H986 2008
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100 1 $a Hutchison, Thomas W. $q (Thomas William) $3 453077
245 1 0 $a Web marketing for the music business $h [electronic resource] / $c Tom Hutchison.
260 $a Amsterdam ; $a Boston : $b Focal Press/Elsevier, $c c2008.
300 $a xiv, 290 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 $a Development of music marketing on the internet -- State of the market -- Overall music marketing strategy -- Domains and hosts: nuts and bolts -- Creating the web site -- HTML and scripts -- Optimizing and monitoring your web site to increase visitation -- Audio and video for your web site -- E-commerce: product ordering and fulfillment -- Finding your online market -- Successful promotion on the web -- Social networking sites -- Internet obstacles -- Mobile media -- Mobile music marketing.
520 $a Interested in promoting, selling and distributing music online, got the website but not sure what to do next? is Web Marketing for the Music Business designed to help develop the essential internet presence they want and need. Looking at how the web has developed, providing instructions on how to set up a web site as well as how to use the Internet to promote the artist and the web site. The book includes information on maximizing web sites to increase traffic, online grassroots marketing tactics that will advance an artists career and social networking sites such as MySpace. There is also a dedicated website with online resources for web support to give the information needed to confidently market music online. * Provides instruction on promoting both music and the artist in the internet, showing how to develop maximum online exposure * Offers guidance in web site development, to save money by getting the right site up and running first time * Understand how the Internet is used by experts in the music business, benefit from their experience to make the internet work for you.
533 $a Electronic reproduction. $b Amsterdam : $c Elsevier Science & Technology, $d 2010. $n Mode of access: World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Jan. 14, 2010). $n Access may be restricted to users at subscribing institutions.
650 0 $a Music trade. $3 283215
650 0 $a Internet marketing. $3 208232
655 7 $a Electronic books. $2 local. $3 214472
710 2 $a ScienceDirect (Online service) $3 307425
776 1 $c Original $z 9780240810447 $z 0240810449 $w (DLC) 2008020851 $w (OCoLC)213839327
856 4 0 $3 ScienceDirect $u http://www.sciencedirect.com/science/book/9780240810447 $z An electronic book accessible through the World Wide Web; click for information
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0818/2008020851.html
994 $a C0 $b TEF