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Strategies of multinationals in Cent...

Chobanova, Yordanka, (1980-)

Strategies of multinationals in Central and Eastern Europeinnovation systems and embeddedness /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Strategies of multinationals in Central and Eastern EuropeYordanka Chobanova.
其他題名:	innovation systems and embeddedness /
作者:	Chobanova, Yordanka,
出版者:	Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan,2009.
面頁冊數:	xvi, 269 p. :ill. ;23 cm.
標題:	Food industry and tradeEurope, Eastern.
電子資源:	access to fulltext (Palgrave)
ISBN:	9780230250956

Strategies of multinationals in Central and Eastern Europeinnovation systems and embeddedness /
Chobanova, Yordanka,1980-

Strategies of multinationals in Central and Eastern Europeinnovation systems and embeddedness /[electronic resource] :Yordanka Chobanova. - Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan,2009. - xvi, 269 p. :ill. ;23 cm.

Includes bibliographical references and index.

The nature of the study -- CEEC economies and global company strategies -- MNEs and MNE embeddedness in the CEE economies.

This book analyzes the level of embeddedness of Multinational Enterprises (MNEs) in Central and Eastern Europe (CEE). The focus of the study is on the largest food processing companies, which invested in the region b6 s namely Nestél, Unilever and InBev. This book discusses the motives of investment and the entry strategies of food MNEs, outlines their contribution to local development andstresses the national actors as forces to embedded FDI. The research discovered that EU membership facilitated the processes of global reorganizations of Nestél, Unilever and InBev in CEE. All of thethree MNEs closed partially or completely plants all over CEE (and Western Europe). Hence, in a liberal trade regime it is very difficult to talk about long-term embeddedness of MNEs. It seems that the global strategies of the companies and the size of the market are the factor, which pre-determines the level of embeddednessof food MNEs in a certain economy and not so much the national actors andinstitutions.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2010.

Mode of access:World Wide Web.

ISBN: 9780230250956

Standard No.: 10.1057/9780230250956doiSubjects--Topical Terms:

277413
Food industry and trade
--Europe, Eastern.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HD9015.E782 / C48 2009

Dewey Class. No.: 664.0068/4

Strategies of multinationals in Central and Eastern Europeinnovation systems and embeddedness /
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245 1 0 $a Strategies of multinationals in Central and Eastern Europe $h [electronic resource] : $b innovation systems and embeddedness / $c Yordanka Chobanova.
260 $a Houndmills, Basingstoke, Hampshire ; $a New York, NY : $b Palgrave Macmillan, $c 2009.
300 $a xvi, 269 p. : $b ill. ; $c 23 cm.
504 $a Includes bibliographical references and index.
505 0 $a The nature of the study -- CEEC economies and global company strategies -- MNEs and MNE embeddedness in the CEE economies.
520 $a This book analyzes the level of embeddedness of Multinational Enterprises (MNEs) in Central and Eastern Europe (CEE). The focus of the study is on the largest food processing companies, which invested in the region b6 s namely Nestél, Unilever and InBev. This book discusses the motives of investment and the entry strategies of food MNEs, outlines their contribution to local development andstresses the national actors as forces to embedded FDI. The research discovered that EU membership facilitated the processes of global reorganizations of Nestél, Unilever and InBev in CEE. All of thethree MNEs closed partially or completely plants all over CEE (and Western Europe). Hence, in a liberal trade regime it is very difficult to talk about long-term embeddedness of MNEs. It seems that the global strategies of the companies and the size of the market are the factor, which pre-determines the level of embeddednessof food MNEs in a certain economy and not so much the national actors andinstitutions.
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