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Electronic marketsbenefits, costs an...

Palgrave Connect (Online service)

Electronic marketsbenefits, costs and risks /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Electronic marketsedited by Craig Standing.
其他題名:	benefits, costs and risks /
其他作者:	Standing, Craig.
出版者:	Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan,2009.
面頁冊數:	xi, 214 p. :ill. ;23 cm.
標題:	Telemarketing.
電子資源:	access to fulltext (Palgrave)
ISBN:	9780230274235

Electronic marketsbenefits, costs and risks /
Electronic marketsbenefits, costs and risks /[electronic resource] :edited by Craig Standing. - Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan,2009. - xi, 214 p. :ill. ;23 cm.

Includes bibliographical references and index.

Online Retailing, Electronic Marketplaces and Electronic Collaboration / S.Standing -- SECTION 1: ONLINE RETAILING -- Matching E-tailing Strategies to Customers' Behavior: Three Levels of Interaction / B.Florenthal & A.Shoham -- The Customer Perspective of E-Service Quality: An Empirical Study / S.Swaid & R.Wigand -- Consumer Value within a Click-and-Mortar Construct; P.McElhone &A.Yacyshyn-- A Framework of Two Tiers to Enhance Trust in Recommender Systems / A.Noy & Y.Dan-Gur -- SECTION 2: KNOWLEDGE SHARING AND ELECTRONIC COLLABORATION -- Barriers to Electronic Clustering / H.Cripps --Assessing the Value of Knowledge: A Knowledge Market Perspective / A.Parssian & S.Standing -- SECTION 3: ELECTRONIC MARKETPLACES AND PORTALS -- The Relationship Between Electronic Marketplace Strategy and Structure / S.Standing & C.Standing -- The Use andPerception of E-marketplaces: An Institutional Perspective -- S.Standing, I.Sims & C.Standing -- Designing Community into an E-Marketplace / R.Stockdale -- The Role of Trust in the Success and Failure of RegionalInternet Community Portals in Promoting SME e-Commerce Adoption / D.Gengatharen.

"This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets"--Provided by publisher.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2010.

Mode of access:World Wide Web.

ISBN: 9780230274235

Standard No.: 10.1057/9780230274235doiSubjects--Topical Terms:

206835
Telemarketing.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415.1265 / .E445 2009

Dewey Class. No.: 658.8/72

Electronic marketsbenefits, costs and risks /
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505 0 $a Online Retailing, Electronic Marketplaces and Electronic Collaboration / S.Standing -- SECTION 1: ONLINE RETAILING -- Matching E-tailing Strategies to Customers' Behavior: Three Levels of Interaction / B.Florenthal & A.Shoham -- The Customer Perspective of E-Service Quality: An Empirical Study / S.Swaid & R.Wigand -- Consumer Value within a Click-and-Mortar Construct; P.McElhone &A.Yacyshyn-- A Framework of Two Tiers to Enhance Trust in Recommender Systems / A.Noy & Y.Dan-Gur -- SECTION 2: KNOWLEDGE SHARING AND ELECTRONIC COLLABORATION -- Barriers to Electronic Clustering / H.Cripps --Assessing the Value of Knowledge: A Knowledge Market Perspective / A.Parssian & S.Standing -- SECTION 3: ELECTRONIC MARKETPLACES AND PORTALS -- The Relationship Between Electronic Marketplace Strategy and Structure / S.Standing & C.Standing -- The Use andPerception of E-marketplaces: An Institutional Perspective -- S.Standing, I.Sims & C.Standing -- Designing Community into an E-Marketplace / R.Stockdale -- The Role of Trust in the Success and Failure of RegionalInternet Community Portals in Promoting SME e-Commerce Adoption / D.Gengatharen.
520 $a "This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets"--Provided by publisher.
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