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Media todayan introduction to mass c...

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Turow, Joseph.

Media todayan introduction to mass communication /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Media todayJoseph Turow.
Reminder of title:	an introduction to mass communication /
Author:	Turow, Joseph.
Published:	New York :Routledge,2009.
Description:	xxxii, 679 p. :ill. (chiefly col.). ;24 cm.
Subject:	Mass media.
Online resource:	Click here to view
ISBN:	9780203895344 (e-book : PDF)

Media todayan introduction to mass communication /
Turow, Joseph.

Media todayan introduction to mass communication /[electronic resource] :Joseph Turow. - 3rd ed. - New York :Routledge,2009. - xxxii, 679 p. :ill. (chiefly col.). ;24 cm.

Includes bibliographical references and index.

pt. 1. Understanding the nature of mass media -- pt. 2. Media giants and cross-media activities -- pt. 3. The print media -- pt. 4. The electronic media -- pt. 5. Advertising and public relations.

Mode of access: World Wide Web.

ISBN: 9780203895344 (e-book : PDF)Subjects--Topical Terms:

187315
Mass media.

LC Class. No.: P90 / .T87 2009

Dewey Class. No.: 302.23

Media todayan introduction to mass communication /
LDR:01061nmm 2200241 a 4500 001 267941
003 FlBoTFG
005 19991111110015.0
008 101118s2009 nyua sb 001 0 eng
020 $a 9780203895344 (e-book : PDF)
020 $a 9780415960595
035 $a 00000086
040 $a FlBoTFG $c FlBoTFG
050 4 $a P90 $b .T87 2009
082 0 0 $a 302.23 $2 22
100 1 $a Turow, Joseph. $3 304748
245 1 0 $a Media today $h [electronic resource] : $b an introduction to mass communication / $c Joseph Turow.
250 $a 3rd ed.
260 $a New York : $b Routledge, $c 2009.
300 $a xxxii, 679 p. : $b ill. (chiefly col.). ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 $a pt. 1. Understanding the nature of mass media -- pt. 2. Media giants and cross-media activities -- pt. 3. The print media -- pt. 4. The electronic media -- pt. 5. Advertising and public relations.
530 $a Also available in print edition. $b Taylor & Francis (http://www.taylorandfrancis.com)
538 $a Mode of access: World Wide Web.
650 0 $a Mass media. $3 187315
856 4 0 $u http://www.tandfebooks.com/isbn/9780203895344 $z Click here to view

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000000043115

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EB P90 .T87 2009

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http://www.tandfebooks.com/isbn/9780203895344

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