國立高雄大學圖資館 |

Language: English

Back

Applying social cognition to consume...

(1998 :)

Applying social cognition to consumer-focused strategy

Record Type:	Electronic resources : Monograph/item
Title/Author:	Applying social cognition to consumer-focused strategyedited by Frank R. Kardes, Paul M. Herr, Jacques Nantel.
other author:	Nantel, Jacques.
Published:	Mahwah, N.J. :L. Erlbaum Associates,2005.
Description:	xi, 402 p. :ill. ;24 cm.
Notes:	"Contains edited versions of papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montreal, Canada"--Pref.
Series:	Advertising and consumer psychology
Subject:	Consumer behaviorExaminations, questions, etc.
Online resource:	Click here to view
ISBN:	9781410613271 (e-book : PDF)

Applying social cognition to consumer-focused strategy
Applying social cognition to consumer-focused strategy[electronic resource] /edited by Frank R. Kardes, Paul M. Herr, Jacques Nantel. - Mahwah, N.J. :L. Erlbaum Associates,2005. - xi, 402 p. :ill. ;24 cm. - Advertising and consumer psychology.

"Contains edited versions of papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montreal, Canada"--Pref.

Includes bibliographical references and indexes.

ISBN: 9781410613271 (e-book : PDF)

LCCN: 2004065024Subjects--Topical Terms:

435716
Consumer behavior
--Examinations, questions, etc.

LC Class. No.: HF5415.32 / .A67 2005

Dewey Class. No.: 658.8/342

Applying social cognition to consumer-focused strategy
LDR:00988cmm 22002294a 4500 001 268003
005 19991111160501.0
008 101118s2005 njua sb 101 0 eng
010 $a 2004065024
020 $a 9781410613271 (e-book : PDF)
020 $a 9780805855203
035 $a 00000148
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415.32 $b .A67 2005
082 0 0 $a 658.8/342 $2 22
245 0 0 $a Applying social cognition to consumer-focused strategy $h [electronic resource] / $c edited by Frank R. Kardes, Paul M. Herr, Jacques Nantel.
260 $a Mahwah, N.J. : $b L. Erlbaum Associates, $c 2005.
300 $a xi, 402 p. : $b ill. ; $c 24 cm.
440 0 $a Advertising and consumer psychology
500 $a "Contains edited versions of papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montreal, Canada"--Pref.
504 $a Includes bibliographical references and indexes.
650 0 $a Consumer behavior $v Examinations, questions, etc. $3 435716
650 0 $a Marketing $x Psychological aspects $v Congresses. $3 473015
650 0 $a Advertising $x Psychological aspects $v Congresses. $3 473016
650 0 $a Cognition $x Social aspects $v Congresses. $3 473017
700 1 $a Nantel, Jacques. $3 473014
700 1 $a Kardes, Frank R. $3 473012
700 1 $a Herr, Paul, $d 1956- $3 473013
711 2 $n (3rd : $d 1998 : $c Amsterdam, Netherlands) $3 194767
856 4 0 $u http://www.tandfebooks.com/isbn/9781410613271 $z Click here to view