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Applying social cognition to consume...

(1998 :)

Applying social cognition to consumer-focused strategy

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Applying social cognition to consumer-focused strategyedited by Frank R. Kardes, Paul M. Herr, Jacques Nantel.
其他作者:	Nantel, Jacques.
出版者:	Mahwah, N.J. :L. Erlbaum Associates,2005.
面頁冊數:	xi, 402 p. :ill. ;24 cm.
附註:	"Contains edited versions of papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montreal, Canada"--Pref.
叢書名:	Advertising and consumer psychology
標題:	Consumer behaviorExaminations, questions, etc.
電子資源:	Click here to view
ISBN:	9781410613271 (e-book : PDF)

Applying social cognition to consumer-focused strategy
Applying social cognition to consumer-focused strategy[electronic resource] /edited by Frank R. Kardes, Paul M. Herr, Jacques Nantel. - Mahwah, N.J. :L. Erlbaum Associates,2005. - xi, 402 p. :ill. ;24 cm. - Advertising and consumer psychology.

"Contains edited versions of papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montreal, Canada"--Pref.

Includes bibliographical references and indexes.

ISBN: 9781410613271 (e-book : PDF)

LCCN: 2004065024Subjects--Topical Terms:

435716
Consumer behavior
--Examinations, questions, etc.

LC Class. No.: HF5415.32 / .A67 2005

Dewey Class. No.: 658.8/342

Applying social cognition to consumer-focused strategy
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245 0 0 $a Applying social cognition to consumer-focused strategy $h [electronic resource] / $c edited by Frank R. Kardes, Paul M. Herr, Jacques Nantel.
260 $a Mahwah, N.J. : $b L. Erlbaum Associates, $c 2005.
300 $a xi, 402 p. : $b ill. ; $c 24 cm.
440 0 $a Advertising and consumer psychology
500 $a "Contains edited versions of papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montreal, Canada"--Pref.
504 $a Includes bibliographical references and indexes.
650 0 $a Consumer behavior $v Examinations, questions, etc. $3 435716
650 0 $a Marketing $x Psychological aspects $v Congresses. $3 473015
650 0 $a Advertising $x Psychological aspects $v Congresses. $3 473016
650 0 $a Cognition $x Social aspects $v Congresses. $3 473017
700 1 $a Nantel, Jacques. $3 473014
700 1 $a Kardes, Frank R. $3 473012
700 1 $a Herr, Paul, $d 1956- $3 473013
711 2 $n (3rd : $d 1998 : $c Amsterdam, Netherlands) $3 194767
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