國立高雄大學圖資館 |

Language: English

Back

Marketing literaturethe making of contemporary writing in Britain /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing literatureClaire Squires.
Reminder of title:	the making of contemporary writing in Britain /
Author:	Squires, Claire.
Published:	Basingstoke [England] ;Palgrave Macmillan,2007.
Description:	ix, 237 p.
Subject:	Literature publishingGreat Britain.
Online resource:	access to fulltext (Palgrave)
ISBN:	9780230593008

Marketing literaturethe making of contemporary writing in Britain /
Squires, Claire.

Marketing literaturethe making of contemporary writing in Britain /[electronic resource] :Claire Squires. - Basingstoke [England] ;Palgrave Macmillan,2007. - ix, 237 p.

Includes bibliographical references (p. 215-231) and index.

Publishing contexts and market conditions -- Literature and marketing -- Genre in the marketplace -- Icons and phenomenons -- Marketing stories -- Crossovers -- Conclusion : writing beyond marketing.

Marketing Literature is a timely, original and important study of the publishing of contemporary writing in Britain. It analyses the changing social, economic and cultural environment of the publishing industryin the 1990s-2000s, and investigates its impact on genre, format, packaging, authorship and reading. This innovative work includes case studies of Helen Fielding's Bridget Jones's Diary, Louis de Bernèires's Captain Corelli's Mandolin, Philip Pullman's His Dark Materials and David Mitchell's Cloud Atlas, and significantly extends our understanding of the circulation of literary fiction in a period of notable change. A must for all students of publishing history and contemporarywriting, and for all those interested in finding out more about the success of theirfavourite books.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2009.

Mode of access:World Wide Web.

ISBN: 9780230593008

Standard No.: 10.1057/9780230593008doiSubjects--Topical Terms:

473693
Literature publishing
--Great Britain.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: Z326 / .S67 2007eb

Dewey Class. No.: 070.50941

Marketing literaturethe making of contemporary writing in Britain /
LDR:02243cmm a2200301 a 4500 001 268305
003 OCoLC
005 20101102091441.0
006 m d
007 cr nn muauu
008 101122s2007 enk sb 001 0 eng d
020 $a 9780230593008
020 $a 0230593003
024 7 $a 10.1057/9780230593008 $2 doi
040 $a UKPGM $b eng $c UKPGM $d IDEBK
041 0 $a eng
043 $a e-uk---
049 $a APTA
050 1 4 $a Z326 $b .S67 2007eb
082 0 4 $a 070.50941 $2 22
100 1 $a Squires, Claire. $3 473692
245 1 0 $a Marketing literature $h [electronic resource] : $b the making of contemporary writing in Britain / $c Claire Squires.
260 $a Basingstoke [England] ; $a New York : $b Palgrave Macmillan, $c 2007.
300 $a ix, 237 p.
504 $a Includes bibliographical references (p. 215-231) and index.
505 0 $a Publishing contexts and market conditions -- Literature and marketing -- Genre in the marketplace -- Icons and phenomenons -- Marketing stories -- Crossovers -- Conclusion : writing beyond marketing.
520 $a Marketing Literature is a timely, original and important study of the publishing of contemporary writing in Britain. It analyses the changing social, economic and cultural environment of the publishing industryin the 1990s-2000s, and investigates its impact on genre, format, packaging, authorship and reading. This innovative work includes case studies of Helen Fielding's Bridget Jones's Diary, Louis de Bernèires's Captain Corelli's Mandolin, Philip Pullman's His Dark Materials and David Mitchell's Cloud Atlas, and significantly extends our understanding of the circulation of literary fiction in a period of notable change. A must for all students of publishing history and contemporarywriting, and for all those interested in finding out more about the success of theirfavourite books.
533 $a Electronic reproduction. $b Basingstoke, England : $c Palgrave Macmillan, $d 2009. $n Mode of access:World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Mar. 3, 2009). $n Access may berestricted to users at subscribing institutions.
650 0 $a Literature publishing $z Great Britain. $3 473693
650 0 $a Fiction $x Publishing $z Great Britain. $3 473694
650 0 $a Books $z Great Britain $x Marketing. $3 473695
650 0 $a English fiction $y 20th century $x History and criticism. $3 175035
655 7 $a Electronic books. $2 local. $3 214472
710 2 $a Palgrave Connect (Online service) $3 459825
776 1 $c Original $z 140399773X $z 9781403997739 $w (DLC) 2007016438 $w (OCoLC)124157801
856 4 0 $3 Palgrave Connect $u https://link.springer.com/book/10.1057/9780230593008 $z access to fulltext (Palgrave)