國立高雄大學圖資館 |

Language: English

Back

Multimodality and genrea foundation for the systematic analysis ofmultimodal documents /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Multimodality and genreJohn A. Bateman.
Reminder of title:	a foundation for the systematic analysis ofmultimodal documents /
Author:	Bateman, John A.
Published:	Basingstoke [England] ;Palgrave Macmillan,2008.
Description:	xviii, 312 p. :ill.
Subject:	Written communication.
Online resource:	access to fulltext (Palgrave)
ISBN:	9780230582323

Multimodality and genrea foundation for the systematic analysis ofmultimodal documents /
Bateman, John A.

Multimodality and genrea foundation for the systematic analysis ofmultimodal documents /[electronic resource] :John A. Bateman. - Basingstoke [England] ;Palgrave Macmillan,2008. - xviii, 312 p. :ill.

Includes bibliographical references (p. 279-305) and indexes.

Multimodal Documents and Their Components -- Multimodal Documents and Genre -- Genre Variation Across Time -- The Rhetoric of Multimodal Documents -- Channel Hopping -- Relating Visual and Textual Elements -- Building a Corpus of Multimodal Documents -- Bibliography -- Index --.

John Bateman presents a new approach to analysing page-based documents, such as magazines, books, webpages, newspapers and so on, that combine text, graphics and pictures in more or less complex layouts. Such layouts are becoming ever more sophisticated and their interpretation and effective use present serious challenges for visual literacy, document design and document interpretation. A major claim of the book is thatwe need detailed empirical analysis in order to advance our understanding of the complex multimodal meaning processes involved in page-based documents. To achieve this, readers are shown how to break the layout of any page down into configurations of basic elements and to use these for uncovering intended, and unintended, rhetorical organisation. Multimodal rhetoricalanalysis of this kind provides a powerful tool for pinpointing design problems. The book also explains how document genres change over time and why this forms an essential part of document productionand analysis.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2009.

Mode of access:World Wide Web.

ISBN: 9780230582323

Standard No.: 10.1057/9780230582323doiSubjects--Topical Terms:

178669
Written communication.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: P211 / .B38 2008eb

Dewey Class. No.: 410

Multimodality and genrea foundation for the systematic analysis ofmultimodal documents /
LDR:02540cmm a2200289 a 4500 001 268503
003 OCoLC
005 20101102091242.0
006 m d
007 cr nn muauu
008 101122s2008 enka sb 001 0 eng d
020 $a 9780230582323
020 $a 023058232X
024 7 $a 10.1057/9780230582323 $2 doi
040 $a UKPGM $b eng $c UKPGM $d IDEBK
041 0 $a eng
049 $a APTA
050 1 4 $a P211 $b .B38 2008eb
082 0 4 $a 410 $2 22
100 1 $a Bateman, John A. $3 392774
245 1 0 $a Multimodality and genre $h [electronic resource] : $b a foundation for the systematic analysis ofmultimodal documents / $c John A. Bateman.
260 $a Basingstoke [England] ; $a New York : $b Palgrave Macmillan, $c 2008.
300 $a xviii, 312 p. : $b ill.
504 $a Includes bibliographical references (p. 279-305) and indexes.
505 0 $a Multimodal Documents and Their Components -- Multimodal Documents and Genre -- Genre Variation Across Time -- The Rhetoric of Multimodal Documents -- Channel Hopping -- Relating Visual and Textual Elements -- Building a Corpus of Multimodal Documents -- Bibliography -- Index --.
520 $a John Bateman presents a new approach to analysing page-based documents, such as magazines, books, webpages, newspapers and so on, that combine text, graphics and pictures in more or less complex layouts. Such layouts are becoming ever more sophisticated and their interpretation and effective use present serious challenges for visual literacy, document design and document interpretation. A major claim of the book is thatwe need detailed empirical analysis in order to advance our understanding of the complex multimodal meaning processes involved in page-based documents. To achieve this, readers are shown how to break the layout of any page down into configurations of basic elements and to use these for uncovering intended, and unintended, rhetorical organisation. Multimodal rhetoricalanalysis of this kind provides a powerful tool for pinpointing design problems. The book also explains how document genres change over time and why this forms an essential part of document productionand analysis.
533 $a Electronic reproduction. $b Basingstoke, England : $c Palgrave Macmillan, $d 2009. $n Mode of access:World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Mar. 3, 2009). $n Access may berestricted to users at subscribing institutions.
650 0 $a Written communication. $3 178669
650 0 $a Linguistic analysis (Linguistics) $3 181123
650 0 $a Semiotics. $3 175605
650 0 $a Rhetoric. $3 215671
650 0 $a Literary form. $3 175543
655 7 $a Electronic books. $2 local. $3 214472
710 2 $a Palgrave Connect (Online service) $3 459825
776 1 $c Original $z 9780230002562 $z 0230002560 $w (DLC) 2008011397 $w (OCoLC)213408585
856 4 0 $3 Palgrave Connect $u https://link.springer.com/book/10.1057/9780230582323 $z access to fulltext (Palgrave)