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Beyond good companynext generation c...
~
Googins, Bradley, (1944-)
Beyond good companynext generation corporate citizenship /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Beyond good companyBradley Googins, Philip Mervis and Steven Rochlin.
其他題名:
next generation corporate citizenship /
作者:
Googins, Bradley,
其他作者:
Rochlin, Steven A.
出版者:
Basingstoke :Palgrave Macmillan,2008.
面頁冊數:
1 online resource
標題:
Social responsibility of business.
電子資源:
access to fulltext (Palgrave)
ISBN:
9780230609983
Beyond good companynext generation corporate citizenship /
Googins, Bradley,1944-
Beyond good company
next generation corporate citizenship /[electronic resource] :Bradley Googins, Philip Mervis and Steven Rochlin. - Basingstoke :Palgrave Macmillan,2008. - 1 online resource
Introduction * Next Generation Corporate Citizenship * PART I: A MOVEMENT AFOOT * Business and Society: A View from the Top * From Good to ?Best of the Good? * New Rules for Business Success * Stages of Corporate Citizenship * PART II: REPURPOSING THE ENTERPRISE * Defining What Matters * Taking an Integrated, Strategic Approach * Leading Next Generation Companies * Engaging Employees as Citizens * PART III: PUTTING CITIZENSHIP TO WORK * Integrating Citizenship into the Business * Taking Citizenship to Market * Co-Creating Value for Business and Society * Conclusion: Can Business Step Up?
The authors have conducted extensive research into the role of business in public life, and this book developes the themes of that work. Ittakes a practice-oriented look at corporate citizenship, and uses real, behind the scenes examples from well-known companies to show that formany firms social responsibility is becoming more integrated into corporate strategy.
Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2009.
Mode of access:World Wide Web.
ISBN: 9780230609983
Standard No.: 10.1057/9780230609983doiSubjects--Topical Terms:
200434
Social responsibility of business.
Index Terms--Genre/Form:
214472
Electronic books.
LC Class. No.: HD60 / .G66 2008eb
Dewey Class. No.: 658.408
Beyond good companynext generation corporate citizenship /
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Introduction * Next Generation Corporate Citizenship * PART I: A MOVEMENT AFOOT * Business and Society: A View from the Top * From Good to ?Best of the Good? * New Rules for Business Success * Stages of Corporate Citizenship * PART II: REPURPOSING THE ENTERPRISE * Defining What Matters * Taking an Integrated, Strategic Approach * Leading Next Generation Companies * Engaging Employees as Citizens * PART III: PUTTING CITIZENSHIP TO WORK * Integrating Citizenship into the Business * Taking Citizenship to Market * Co-Creating Value for Business and Society * Conclusion: Can Business Step Up?
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