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Placesidentity, image and reputation /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Placesby Simon Anholt.
Reminder of title:	identity, image and reputation /
Author:	Anholt, Simon.
Published:	Basingstoke :Palgrave Macmillan,c2010.
Description:	ix, 168 p. :ill.
Subject:	Place marketing.
Online resource:	access to fulltext (Palgrave)
ISBN:	9780230251281

Placesidentity, image and reputation /
Anholt, Simon.

Placesidentity, image and reputation /[electronic resource] :by Simon Anholt. - Basingstoke :Palgrave Macmillan,c2010. - ix, 168 p. :ill.

Includes bibliographical references and index.

1. Images of place : is this about marketing, or isn't it? -- 2. On image and trust -- 3. National identity : cause or effect? -- 4. Shouldplaces have simple images? -- 5. Sketches of national image and identity -- Pakistan and Mexico -- Kenya -- Denmark -- Italy -- Israel -- Switzerland -- Latvia -- America -- Albania -- Bilbao and Dubai -- Asia --China -- 6. When does marketing make sense? -- 7. Public diplomacy andplace branding : where's the link? -- 8. 'Brand Europe'--where next'? --How the world sees Europe -- Defining 'brand Europe' -- 9. Public sector, private sector -- 10. Themedia and national image -- The national media centre -- Bad press -- The question of deserved reputation -- Picking your battles -- 11. 'Is this about me?'--The critical issue of relevance -- 12. Someconclusions.

Place branding is happening. A new field of practice and study is inexistence and whatever wechoose to call it there can no longer be anydoubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2010.

Mode of access:World Wide Web.

ISBN: 9780230251281Subjects--Topical Terms:

233457
Place marketing.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: G155.A1 / A54 2010

Dewey Class. No.: 338.47910688

Placesidentity, image and reputation /
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008 101206s2010 enka sb 001 0 eng
020 $a 9780230251281
020 $a 0230251285
040 $a UKPGM $b eng $c UKPGM $d IDEBK
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050 4 $a G155.A1 $b A54 2010
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100 1 $a Anholt, Simon. $3 266323
245 1 0 $a Places $h [electronic resource] : $b identity, image and reputation / $c by Simon Anholt.
260 $a Basingstoke : $b Palgrave Macmillan, $c c2010.
300 $a ix, 168 p. : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a 1. Images of place : is this about marketing, or isn't it? -- 2. On image and trust -- 3. National identity : cause or effect? -- 4. Shouldplaces have simple images? -- 5. Sketches of national image and identity -- Pakistan and Mexico -- Kenya -- Denmark -- Italy -- Israel -- Switzerland -- Latvia -- America -- Albania -- Bilbao and Dubai -- Asia --China -- 6. When does marketing make sense? -- 7. Public diplomacy andplace branding : where's the link? -- 8. 'Brand Europe'--where next'? --How the world sees Europe -- Defining 'brand Europe' -- 9. Public sector, private sector -- 10. Themedia and national image -- The national media centre -- Bad press -- The question of deserved reputation -- Picking your battles -- 11. 'Is this about me?'--The critical issue of relevance -- 12. Someconclusions.
520 $a Place branding is happening. A new field of practice and study is inexistence and whatever wechoose to call it there can no longer be anydoubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
533 $a Electronic reproduction. $b Basingstoke, England : $c Palgrave Macmillan, $d 2010. $n Mode of access:World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on July 14, 2010). $n Access may be restricted to users at subscribing institutions.
650 0 $a Place marketing. $3 233457
650 0 $a Tourism $x Marketing. $3 193448
650 7 $a Lèanderimage $2 stw $3 477118
650 7 $a Tourismus $2 stw $3 477119
650 7 $a Standortmarketing $2 stw $3 477120
655 7 $a Electronic books. $2 local. $3 214472
710 2 $a Palgrave Connect (Online service) $3 459825
776 1 $c Original. $z 9780230239777 $z 0230239773 $w (OCoLC)430497159
856 4 0 $3 Palgrave Connect $u https://link.springer.com/book/10.1057/9780230251281 $z access to fulltext (Palgrave)