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高雄市港埠觀光-遊客休閒滿意度、重遊意願暨觀光資源整合之研究 = A S...

國立高雄大學高階經營管理碩士在職專班(EMBA)

高雄市港埠觀光-遊客休閒滿意度、重遊意願暨觀光資源整合之研究 = A Study of Kaohsiung Harbor Tourism -- The Integration of LeisureSatisfaction, Willingness to Return, and Sightseeing Resources

Record Type:	Language materials, printed : monographic
Paralel Title:	A Study of Kaohsiung Harbor Tourism -- The Integration of LeisureSatisfaction, Willingness to Return, and Sightseeing Resources
Author:	林芳愉,
Secondary Intellectual Responsibility:	國立高雄大學
Place of Publication:	[高雄市]
Published:	撰者;
Year of Publication:	民99[2010]
Description:	150面圖，表 : 30公分;
Subject:	港埠
Subject:	Harbor
Online resource:	http://handle.ncl.edu.tw/11296/ndltd/00564828598759429739
Summary:	本研究旨在探討高雄市港埠發展、觀光資源整合、休閒滿意度與重遊意願間的變項關係，並以高雄觀光碼頭的遊客為對象，希望藉由問卷調查與訪談高雄港務局，獲得資料分析後，提供港埠觀光旅遊多樣化之發展方式。本問卷調查共取得有效問卷756份，並以SPSS12.0統計分析，遊客基本屬性資料、及遊客對高雄觀光碼頭的休閒設施、服務品質、景觀環境、經營管理、餐飲特色、營業處所及行銷魅力的滿意度。研究結果顯示不同背景遊客對觀光碼頭的滿意度有顯著差異，且遊客滿意度與重遊意願之間也有顯著的正向影響。另外本研究並針對高雄市港口暨都市觀光資源，探討高雄市發展之整合性策略。 This dissertation studies the dependence among the harbor development, integration of sightseeing resource, tourist’s leisure satisfaction and revisiting will. This research is based on the questionnaire from the visitors and the interview with the Kaohsiung Harbor Bureau. This survey provides the diversification of sightseeing and tourism by analyzing the questionnaire. There are 756 valid responses. The visitor’s information such as personalbackground, feelings about the facilities, service quality, landcape, management, dinning and satisfaction of marketing were analyzed by SPSS version 12.0.This research reveals that there is a significant difference to visitors with different background.The visitors’ satisfaction and revisiting will proportionally interact with each other. Finally, this research also has a survey on the integrated topology according to the sightseeing resource of Kaohsiung Harbor and Kaohsiung City.

高雄市港埠觀光-遊客休閒滿意度、重遊意願暨觀光資源整合之研究 = A Study of Kaohsiung Harbor Tourism -- The Integration of LeisureSatisfaction, Willingness to Return, and Sightseeing Resources
林, 芳愉

高雄市港埠觀光-遊客休閒滿意度、重遊意願暨觀光資源整合之研究 = A Study of Kaohsiung Harbor Tourism -- The Integration of LeisureSatisfaction, Willingness to Return, and Sightseeing Resources / 林芳愉撰 - [高雄市] : 撰者, 民99[2010]. - 150面 ; 圖，表 ; 30公分.
參考書目：面.
港埠Harbor

高雄市港埠觀光-遊客休閒滿意度、重遊意願暨觀光資源整合之研究 = A Study of Kaohsiung Harbor Tourism -- The Integration of LeisureSatisfaction, Willingness to Return, and Sightseeing Resources
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330 $a 本研究旨在探討高雄市港埠發展、觀光資源整合、休閒滿意度與重遊意願間的變項關係，並以高雄觀光碼頭的遊客為對象，希望藉由問卷調查與訪談高雄港務局，獲得資料分析後，提供港埠觀光旅遊多樣化之發展方式。本問卷調查共取得有效問卷756份，並以SPSS12.0統計分析，遊客基本屬性資料、及遊客對高雄觀光碼頭的休閒設施、服務品質、景觀環境、經營管理、餐飲特色、營業處所及行銷魅力的滿意度。研究結果顯示不同背景遊客對觀光碼頭的滿意度有顯著差異，且遊客滿意度與重遊意願之間也有顯著的正向影響。另外本研究並針對高雄市港口暨都市觀光資源，探討高雄市發展之整合性策略。 This dissertation studies the dependence among the harbor development, integration of sightseeing resource, tourist’s leisure satisfaction and revisiting will. This research is based on the questionnaire from the visitors and the interview with the Kaohsiung Harbor Bureau. This survey provides the diversification of sightseeing and tourism by analyzing the questionnaire. There are 756 valid responses. The visitor’s information such as personalbackground, feelings about the facilities, service quality, landcape, management, dinning and satisfaction of marketing were analyzed by SPSS version 12.0.This research reveals that there is a significant difference to visitors with different background.The visitors’ satisfaction and revisiting will proportionally interact with each other. Finally, this research also has a survey on the integrated topology according to the sightseeing resource of Kaohsiung Harbor and Kaohsiung City.
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