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藥物行銷職能需求之研究 = The Study of Competenc...

國立高雄大學高階經營管理碩士在職專班(EMBA)

藥物行銷職能需求之研究 = The Study of Competency Requirement forMedicine Marketing

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	The Study of Competency Requirement forMedicine Marketing
作者:	賴信宏,
其他團體作者:	國立高雄大學
出版地:	[高雄市]
出版者:	撰者;
出版年:	民99[2010]
面頁冊數:	135面圖，表 : 30公分;
標題:	職能需求
標題:	Competency Requirement
電子資源:	http://handle.ncl.edu.tw/11296/ndltd/15360587899213484485
摘要註:	現行國內的職能研究，大多以建立某種職業的職能模型為主，或是研究職能與個人或組織績效間的關係，然而，在職能的定義上與如何衡量的方法上仍然存在許多模糊不清之處。另外，在現有文獻的定義中，也較少提及醫藥行銷職能需求與職位間的關係。因此，本篇研究採取從事醫藥行銷之各級主管及基層業務代表的觀點，利用深入訪談法直接獲取三十位醫藥行銷從業人員從事這份工作所需要的管理類、規劃類、人際關係類、專業類、人格特質等職能需求。此外，有別於類似研究文獻，本研究將管理情境透過封閉與開放及部分與整體等系統性觀點的面向，作本質性的定義，使職能產生以組織為基礎的意義；同時，融入管理情境的概念，提供一個架構，未來能夠應用在相關的學術研究，如組織行為與人力資源管理理論的研究上。研究結果發現擔任高階主管所需要的職能分別為遠見領導、策略分析判斷、溝通協調力、商學知識、個人領導魅力；中階主管所需要的職能分別為居中協調、企劃力、溝通協調力、專案管理知識、折衝力；基層主管所需要的職能分別為監督業代、執行力、溝通協調力、顧客服務、行動力；而基層業務代表所需要的職能分別為資料管理、工作時間規劃、因應各種顧客的彈性溝通技能、產品知識、性格正向力。 In the literature, competence research has been conducted to create models to specify the competencies of different job or to examine the effects of competencies on individual employee’s or organizational performance. The definition and the measurement of competency, however, still remain vague and under-specified. My review of literature suggests that the organizational and situational contexts where the medicine marketing industry has been largely neglected by researchers while defining and measuring job competencies. The study adopted approach about the managements and sales of medical marketing and conducted in-depth interviews on thirty medicine marketing staff about the competency requirement such as management, planning, relationship, profession and personality. The findings from our interview show that the senior management needs the competency requirement as follow: visionary leadership, business strategy analysis, communication skill, business knowledge and personalized characteristics. The Middle Management is required of having negotiation ability, planning ability, communication ability, project management knowledge and coordinative ability. The supervisor is supposed to own the supervising, executive, communication, coordination, customer service, and active ability, and the sales persons is needed to equip with the data management capability, time management capability, flexible communication capacity, product knowledge and positive personality.

藥物行銷職能需求之研究 = The Study of Competency Requirement forMedicine Marketing
賴, 信宏

藥物行銷職能需求之研究 = The Study of Competency Requirement forMedicine Marketing / 賴信宏撰 - [高雄市] : 撰者, 民99[2010]. - 135面 ; 圖，表 ; 30公分.
參考書目：面.
職能需求Competency Requirement

藥物行銷職能需求之研究 = The Study of Competency Requirement forMedicine Marketing
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