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業務人員教育訓練、工作投入與工作績效關係之研究—以快速流通消費品產業為例...

吳文進

業務人員教育訓練、工作投入與工作績效關係之研究—以快速流通消費品產業為例 = A Study on the Relationship ofTraining, Job Involvement and Salesmen Performance－The Case of Fast Moving Consumer Goods Industry

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	A Study on the Relationship ofTraining, Job Involvement and Salesmen Performance－The Case of Fast Moving Consumer Goods Industry
作者:	吳文進,
其他團體作者:	國立高雄大學
出版地:	[高雄市]
出版者:	撰者;
出版年:	民99[2010]
面頁冊數:	84面圖，表 : 30公分;
標題:	快速流通消費品產業
標題:	fast moving consumer goods (FMCG)
電子資源:	http://ethesys.nuk.edu.tw/ETD-db/ETD-search-c/view_etd?URN=etd-0830110-112846
摘要註:	流通產業是連結生產者與消費者之間的產業，在整體經濟環境中扮演極為重要的角色。其所帶來的經濟效益，包括創造就業機會、提高國民所得、促進商品的流通等。快速流通消費品產業，指的是那些使用壽命較短、消費速度較快，用於滿足基本生活所消耗、消費者必須不斷重覆購買的日常用品等行業。業務人員在組織中扮演重要的角色，是企業與客戶之間溝通聯繫外，更是為企業創造營業收入。現今專業的業務人員透過其職能，為企業發現客戶的需求，解決客戶的異議問題，協助企業市場資訊的取得，增加產品的價值。如何使企業重視業務人員的教育訓練，以加強業務人員的良好的能力，為企業爭取好的業績，為本研究主要的動機。由本研究結果得知，業務人員教育訓練對於顧客滿意與工作成效皆呈現正向相關，即教育訓練為工作績效之重要因素。業務人員之教育訓練對於工作投入的影響為部分成立。工作投入對教育訓練與工作績效的調節效果為部分成立，也就是工作投入對教育訓練與工作績效間存在調節效果。不論身處何種產業中，企業若要持續成長，增加企業價值，人才是最主要的要素，更可以說人才是關乎企業永續經營的重要因素。 The distribution industry is an industry which can connect producers and consumers. It also plays an important role in the macroeconomic environment. The economic benefit which comes from the distribution industry includes creating more job opportunities, increasing national income and promoting the circulation of various goods. Furthermore, the product in the industry of fast moving consumer goods (FMCG) would be daily good which has short-term life-span and fast consumption, can fulfill the consumption of basic life and must be purchased constantly by consumers.In the industry of fast moving consumer goods (FMCG), the salesmen play an important role in the enterprises. They can not only bridge the communication between enterprises and customers but also make more profits for enterprises. Nowadays professional salesmen can discover the customers’ needs, solve customers’ problems, acquire market information for the company and increase the product’s value.Therefore, how to make the enterprise value for salesmen’s training to improve their capability and acquire good sales for the company would be the main motivation for the research.According to the analytical result, the training of sales skills and professional knowledge for salesmen has a positive relation with customers’ satisfaction and work result. This means training is a crucial factor for job performance. Moreover, the effect of salesmen’s training toward job involvement is partially tenable. The moderative effect of job involvement to training and job performance is also partially tenable, therefore, job involvement has an moderation to training and job performance.

業務人員教育訓練、工作投入與工作績效關係之研究—以快速流通消費品產業為例 = A Study on the Relationship ofTraining, Job Involvement and Salesmen Performance－The Case of Fast Moving Consumer Goods Industry
吳, 文進

業務人員教育訓練、工作投入與工作績效關係之研究—以快速流通消費品產業為例 = A Study on the Relationship ofTraining, Job Involvement and Salesmen Performance－The Case of Fast Moving Consumer Goods Industry / 吳文進撰 - [高雄市] : 撰者, 民99[2010]. - 84面 ; 圖，表 ; 30公分.
參考書目：面.
快速流通消費品產業fast moving consumer goods (FMCG)

業務人員教育訓練、工作投入與工作績效關係之研究—以快速流通消費品產業為例 = A Study on the Relationship ofTraining, Job Involvement and Salesmen Performance－The Case of Fast Moving Consumer Goods Industry
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