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消費者購買綠色產品之認知研究-以LED光電為例 = A Study of...

國立高雄大學國際高階經營管理碩士在職專班(IEMBA)

消費者購買綠色產品之認知研究-以LED光電為例 = A Study of Consumer Purchase of Green Products:The Case of LED

Record Type:	Language materials, printed : monographic
Paralel Title:	A Study of Consumer Purchase of Green Products:The Case of LED
Author:	邱耀正,
Secondary Intellectual Responsibility:	國立高雄大學
Place of Publication:	[高雄市]
Published:	撰者;
Year of Publication:	民99[2010]
Description:	72面圖，表 : 30公分;
Subject:	綠色產品
Subject:	green products
Online resource:	http://handle.ncl.edu.tw/11296/ndltd/72700359647900640358
Summary:	全球暖化的議題近年來受到各國政府的關注和討論，溫室效應現象也造成世界各地發生大災難，極端氣候在近幾年頻繁出現，給人民生命財產帶來極大威脅。各國政府透過國際組織，更加緊密的攜手合作推動節能減碳，教育人民、鼓勵人民參與綠色生活、購買綠色產品，做一個綠色公民，一起來拯救地球。本研究主要目的在探討對於推行多年的綠色生活，當消費者購買綠色產品的認知探討，將綠色產品設定為LED光電。據以問卷調查量化研究統計分析，本研究採取問卷調查進行，樣本的母體數設定為高雄地區消費者，問卷共發放650 份，回收實際有效問卷共 365 份，有效回收率約56％。研究發現與結論如下，受測者以男性居多，百分比為51.8%；年齡多集中在28-39歲，百分比為37.3%；婚姻以已婚最多，百分比為50.1%；教育程度以大專程度佔多數，百分比為54.5%；職業分佈以工、商為最多，百分比為35.6%；個人所得以20,000元以下為最多，百分比為21.1%。 Issue of global warming in recent years by the national government concern and discussion, the greenhouse phenomenon also caused a major disaster around the world, extreme weather occurred frequently in recent years to bring a serious threat to people's lives and property. Governments, through international organizations to work together more closely to promote carbon reduction, educate the people, encourage people to participate in green living, purchasing green products, to be a green citizen, save the earth together. The main purpose of this study was be explored many years for the implementation of green living, to discuss when consumers purchase green products.The survey used in this study consists of 650 customers of Kaohsiung area consumers , the valid questionnaires are 365 , representing a 56% response rate .The major results are summarized as following, the subjects concentrated in males, the percentage was 51.8%; age concentrated in the 28-39 years old, the percentage was 37.3%; marriage concentrated in married, the percentage of 50.1%; education level concentrated in college, the percentage was 54.5%; occupational distribution to industrial, commercial as the most, the percentage was 35.6%; personal income concentrated in under NT dollar 20,000 , the percentage is 21.1%.

消費者購買綠色產品之認知研究-以LED光電為例 = A Study of Consumer Purchase of Green Products:The Case of LED
邱, 耀正

消費者購買綠色產品之認知研究-以LED光電為例 = A Study of Consumer Purchase of Green Products:The Case of LED / 邱耀正撰 - [高雄市] : 撰者, 民99[2010]. - 72面 ; 圖，表 ; 30公分.
參考書目：面.
綠色產品green products

消費者購買綠色產品之認知研究-以LED光電為例 = A Study of Consumer Purchase of Green Products:The Case of LED
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