國立高雄大學圖資館 |

Language: English

Back

探討消費者人格特質與產品風格一致性對消費者產品偏好之影響 = Exami...

國立高雄大學經營管理研究所

探討消費者人格特質與產品風格一致性對消費者產品偏好之影響 = Examining the effects of consumer personality and product image congruence on consumer’s product preference

Record Type:	Language materials, printed : monographic
Paralel Title:	Examining the effects of consumer personality and product image congruence on consumer’s product preference
Author:	羅佳芸,
Secondary Intellectual Responsibility:	國立高雄大學
Place of Publication:	[高雄市]
Published:	撰者;
Year of Publication:	民99[2010]
Description:	57面圖，表 : 30公分;
Subject:	消費者人格特質
Subject:	Consumer personality
Online resource:	http://handle.ncl.edu.tw/11296/ndltd/20624512295978739516
Summary:	近年來的研究已著重在產品的美學設計方面。然而，目前在產品設計的文獻上缺乏探討產品風格與消費者人格特質之一致性關係。因此，本研究目的在研究產品風格與消費者人格特質之一致性，進而影響消費者對產品的偏好。利用沙發的實驗設計去探討產品風格與消費者人格特質一致性關係；實驗結果顯示，A型人格消費者與剛性的產品風格有一致性，B型人格消費者則與柔性的產品風格有一致性關係。而他們一致性的關係進一步地對消費者產品偏好產生影響。透過本研究，可以彌補文獻在這方面的缺乏以及提供設計者能抓住消費者的需求和喜好，因而，精確地設計出更多不同的產品風格。 Recent studies have tended to focus on the aesthetic aspect of product design. However, the existing product design literature lacks for discussions of the congruence of product images and consumer personalities. Therefore, the purpose of this study is to investigate the link between product images and consumer personalities, and thereby influences consumer’s product preference. A sofa experimental study is conducted to examine the congruence of product images and consumer personalities. There are two findings of this study. One represents that the congruency between Type A consumers and hard image product, and the other represents that the congruency between Type B consumers and soft image product. Moreover, the result of is study shows that the congruence of product images and consumer personalities will influences consumer’s product preference. Through this study will fill the literatures’ gap and help designers to grasp consumers’ needs and preferences and therefore design a variety of product images precisely.

探討消費者人格特質與產品風格一致性對消費者產品偏好之影響 = Examining the effects of consumer personality and product image congruence on consumer’s product preference
羅, 佳芸

探討消費者人格特質與產品風格一致性對消費者產品偏好之影響 = Examining the effects of consumer personality and product image congruence on consumer’s product preference / 羅佳芸撰 - [高雄市] : 撰者, 民99[2010]. - 57面 ; 圖，表 ; 30公分.
參考書目：面.
消費者人格特質Consumer personality

探討消費者人格特質與產品風格一致性對消費者產品偏好之影響 = Examining the effects of consumer personality and product image congruence on consumer’s product preference
LDR:03100nam0a2200277 450 001 272972
005 20170214095422.0
009 272972
010 0 $b 精裝
010 0 $b 平裝
100 $a 20170214y2010 k y0chiy05 b
101 1 $a eng $d chi $d eng
102 $a tw
105 $a ak am 000yy
200 1 $a 探討消費者人格特質與產品風格一致性對消費者產品偏好之影響 $d Examining the effects of consumer personality and product image congruence on consumer’s product preference $f 羅佳芸撰
210 $a [高雄市] $c 撰者 $d 民99[2010]
215 0 $a 57面 $c 圖，表 $d 30公分
314 $a 指導教授：吳毓麒博士
320 $a 參考書目：面
328 $a 碩士論文--國立高雄大學經營管理研究所
330 $a 近年來的研究已著重在產品的美學設計方面。然而，目前在產品設計的文獻上缺乏探討產品風格與消費者人格特質之一致性關係。因此，本研究目的在研究產品風格與消費者人格特質之一致性，進而影響消費者對產品的偏好。利用沙發的實驗設計去探討產品風格與消費者人格特質一致性關係；實驗結果顯示，A型人格消費者與剛性的產品風格有一致性，B型人格消費者則與柔性的產品風格有一致性關係。而他們一致性的關係進一步地對消費者產品偏好產生影響。透過本研究，可以彌補文獻在這方面的缺乏以及提供設計者能抓住消費者的需求和喜好，因而，精確地設計出更多不同的產品風格。 Recent studies have tended to focus on the aesthetic aspect of product design. However, the existing product design literature lacks for discussions of the congruence of product images and consumer personalities. Therefore, the purpose of this study is to investigate the link between product images and consumer personalities, and thereby influences consumer’s product preference. A sofa experimental study is conducted to examine the congruence of product images and consumer personalities. There are two findings of this study. One represents that the congruency between Type A consumers and hard image product, and the other represents that the congruency between Type B consumers and soft image product. Moreover, the result of is study shows that the congruence of product images and consumer personalities will influences consumer’s product preference. Through this study will fill the literatures’ gap and help designers to grasp consumers’ needs and preferences and therefore design a variety of product images precisely.
510 1 $a Examining the effects of consumer personality and product image congruence on consumer’s product preference
610 0 $a 消費者人格特質 $a 產品風格 $a 消費者產品偏好 $a 一致性
610 1 $a Consumer personality $a Product image $a Consumer’s product preference $a Congruence of product images and consumer person
681 $a 008M/0019 $b 301208 6024 $v 2007年版
700 1 $a 羅 $b 佳芸 $4 撰 $3 483120
712 0 2 $a 國立高雄大學 $b 經營管理研究所 $3 170850
801 0 $a tw $b 國立高雄大學 $c 20101231 $g CCR
856 7 $z 電子資源 $2 http $u http://handle.ncl.edu.tw/11296/ndltd/20624512295978739516