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Database marketinganalyzing and mana...
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Blattberg, Robert C.
Database marketinganalyzing and managing customers /
Record Type:
Electronic resources : Monograph/item
Title/Author:
Database marketingby Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin.
Reminder of title:
analyzing and managing customers /
Author:
Blattberg, Robert C.
other author:
Neslin, Scott A.
Published:
New York, NY :Springer-Verlag New York,2008.
Description:
xxiv, 871 p. :ill., digital ;25 cm.
Series:
International series in quantitative marketing,
Contained By:
Springer eBooks
Subject:
Database marketing.
Online resource:
http://dx.doi.org/10.1007/978-0-387-72579-6
ISBN:
9780387725796 (electronic bk.)
Database marketinganalyzing and managing customers /
Blattberg, Robert C.
Database marketing
analyzing and managing customers /[electronic resource] :by Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin. - New York, NY :Springer-Verlag New York,2008. - xxiv, 871 p. :ill., digital ;25 cm. - International series in quantitative marketing,180923-6716 ;.
ISBN: 9780387725796 (electronic bk.)Subjects--Topical Terms:
206834
Database marketing.
LC Class. No.: HF5415.126 / .B577 2008
Dewey Class. No.: 658.872
Database marketinganalyzing and managing customers /
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Database marketing
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analyzing and managing customers /
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by Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin.
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International series in quantitative marketing,
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Business and Economics (Springer-11643)
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電子館藏
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1
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000000049619
電子館藏
1圖書
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EB HF5415.126 .B577 2008
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1 records • Pages 1 •
1
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http://dx.doi.org/10.1007/978-0-387-72579-6
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