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Product researchthe art and science ...

Cafeo, John A.

Product researchthe art and science behind successful product launches /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Product researchedited by N.R. Srinivasa Raghavan, John A. Cafeo.
Reminder of title:	the art and science behind successful product launches /
other author:	Cafeo, John A.
Published:	Dordrecht :Springer Science+Business Media B.V.,2009.
Description:	xii, 305 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	New products.
Online resource:	http://dx.doi.org/10.1007/978-90-481-2860-0
ISBN:	9789048128600 (electronic bk.)

Product researchthe art and science behind successful product launches /
Product researchthe art and science behind successful product launches /[electronic resource] :edited by N.R. Srinivasa Raghavan, John A. Cafeo. - Dordrecht :Springer Science+Business Media B.V.,2009. - xii, 305 p. :ill., digital ;24 cm.

ISBN: 9789048128600 (electronic bk.)Subjects--Topical Terms:

230671
New products.

LC Class. No.: HF5415.153 / .P755 2009

Dewey Class. No.: 338.761

Product researchthe art and science behind successful product launches /
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