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Public relations and branding in hea...

Long, Kristen.

Public relations and branding in health communication programs :a case study of a successful campaign /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Public relations and branding in health communication programs :Kristen Long.
Reminder of title:	a case study of a successful campaign /
remainder title:	PR & branding in public health campaigns
Author:	Long, Kristen.
Published:	Saarbrucken :VDM Verlag Dr. Muller,c2010.
Description:	iv, 135 p. :ill. ;22 cm.
Notes:	Originally presented as the author's thesis (M.A.)--University of Maryland, College Park, 2006.
Subject:	Publicity.
ISBN:	9783639120868 (pbk.) :

Public relations and branding in health communication programs :a case study of a successful campaign /
Long, Kristen.

Public relations and branding in health communication programs :a case study of a successful campaign /PR & branding in public health campaignsKristen Long. - Saarbrucken :VDM Verlag Dr. Muller,c2010. - iv, 135 p. :ill. ;22 cm.

Originally presented as the author's thesis (M.A.)--University of Maryland, College Park, 2006.

Includes bibliographical references.

ISBN: 9783639120868 (pbk.) :NT$2112Subjects--Topical Terms:

230847
Publicity.

LC Class. No.: HM1226 / L848 2010

Public relations and branding in health communication programs :a case study of a successful campaign /
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008 110209s2010 gw a 000 0 eng d
020 $a 9783639120868 (pbk.) : $c NT$2112
035 $a nuk05057999
040 $a UK $b eng $c UK
050 4 $a HM1226 $b L848 2010
100 1 $a Long, Kristen. $3 490602
245 1 0 $a Public relations and branding in health communication programs : $b a case study of a successful campaign / $c Kristen Long.
246 3 8 $a PR & branding in public health campaigns
260 $a Saarbrucken : $b VDM Verlag Dr. Muller, $c c2010.
300 $a iv, 135 p. : $b ill. ; $c 22 cm.
500 $a Originally presented as the author's thesis (M.A.)--University of Maryland, College Park, 2006.
504 $a Includes bibliographical references.
650 0 $a Publicity. $3 230847
650 0 $a Public relations. $3 230711
650 0 $a Communication in public health. $3 298267
650 0 $a Branding (Marketing) $3 266407
650 0 $a Mass media and publicity. $3 490603