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The right sensory mixtargeting consu...
~
Derval, Diana.
The right sensory mixtargeting consumer product development scientifically /
Record Type:
Electronic resources : Monograph/item
Title/Author:
The right sensory mixby Diana Derval.
Reminder of title:
targeting consumer product development scientifically /
Author:
Derval, Diana.
Published:
Berlin, Heidelberg :Springer Berlin Heidelberg,2010.
Description:
xiv, 146 p. :ill., digital ;24 cm.
Contained By:
Springer eBooks
Subject:
Consumers' preferences.
Online resource:
http://dx.doi.org/10.1007/978-3-642-12093-0
ISBN:
9783642120930 (electronic bk.)
The right sensory mixtargeting consumer product development scientifically /
Derval, Diana.
The right sensory mix
targeting consumer product development scientifically /[electronic resource] :by Diana Derval. - Berlin, Heidelberg :Springer Berlin Heidelberg,2010. - xiv, 146 p. :ill., digital ;24 cm.
ISBN: 9783642120930 (electronic bk.)Subjects--Topical Terms:
243153
Consumers' preferences.
LC Class. No.: HF5415.32 / .D47 2010
Dewey Class. No.: 658.8342
The right sensory mixtargeting consumer product development scientifically /
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Derval, Diana.
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The right sensory mix
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[electronic resource] :
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targeting consumer product development scientifically /
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by Diana Derval.
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Berlin, Heidelberg :
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Springer Berlin Heidelberg,
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2010.
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xiv, 146 p. :
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ill., digital ;
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24 cm.
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Consumers' preferences.
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Senses and sensation.
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Consumer behavior
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Target marketing.
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Product differentiation.
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http://dx.doi.org/10.1007/978-3-642-12093-0
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Business and Economics (Springer-11643)
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EB HF5415.32 .D438 2010
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http://dx.doi.org/10.1007/978-3-642-12093-0
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