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Consumer.ology :the market research ...

Graves, Philip.

Consumer.ology :the market research myth, the truth about consumers and the psychology of shopping /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Consumer.ology :Philip Graves.
Reminder of title:	the market research myth, the truth about consumers and the psychology of shopping /
remainder title:	Consumerology
Author:	Graves, Philip.
Published:	London, UK :Nicholas Brealey,c2010.
Description:	viii, 216 p. ;24 cm.
Subject:	Consumer behavior.
Online resource:	http://www.loc.gov/catdir/enhancements/fy1110/2010015569-b.html
ISBN:	9781857885507 :

Consumer.ology :the market research myth, the truth about consumers and the psychology of shopping /
Graves, Philip.

Consumer.ology :the market research myth, the truth about consumers and the psychology of shopping /ConsumerologyPhilip Graves. - London, UK :Nicholas Brealey,c2010. - viii, 216 p. ;24 cm.

Includes bibliographical references (p. [201]-210) and index.

Explains the folly of using market research to make corporate decisions, describing examples of expensive mistakes made by corporations from General Motors to Mattel, and offers organizations an approach to better understand their customers.

ISBN: 9781857885507 :NT$1048

LCCN: 2010015569Subjects--Topical Terms:

185170
Consumer behavior.

LC Class. No.: HF5415.32 / .G73 2010

Dewey Class. No.: 658.8/34

Consumer.ology :the market research myth, the truth about consumers and the psychology of shopping /
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041 0 $a eng
050 0 0 $a HF5415.32 $b .G73 2010
082 0 0 $a 658.8/34 $2 22
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245 1 0 $a Consumer.ology : $b the market research myth, the truth about consumers and the psychology of shopping / $c Philip Graves.
246 3 $a Consumerology
246 3 $a Consumer dot ology
260 $a London, UK : $b Nicholas Brealey, $c c2010.
300 $a viii, 216 p. ; $c 24 cm.
504 $a Includes bibliographical references (p. [201]-210) and index.
520 $a Explains the folly of using market research to make corporate decisions, describing examples of expensive mistakes made by corporations from General Motors to Mattel, and offers organizations an approach to better understand their customers.
650 0 $a Consumer behavior. $3 185170
650 0 $a Consumers $x Research. $3 275099
650 0 $a Marketing research. $3 200345
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy1110/2010015569-b.html