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Consumer.ology :the market research ...

Graves, Philip.

Consumer.ology :the market research myth, the truth about consumers and the psychology of shopping /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Consumer.ology :Philip Graves.
其他題名:	the market research myth, the truth about consumers and the psychology of shopping /
其他題名:	Consumerology
作者:	Graves, Philip.
出版者:	London, UK :Nicholas Brealey,c2010.
面頁冊數:	viii, 216 p. ;24 cm.
標題:	Consumer behavior.
電子資源:	http://www.loc.gov/catdir/enhancements/fy1110/2010015569-b.html
ISBN:	9781857885507 :

Consumer.ology :the market research myth, the truth about consumers and the psychology of shopping /
Graves, Philip.

Consumer.ology :the market research myth, the truth about consumers and the psychology of shopping /ConsumerologyPhilip Graves. - London, UK :Nicholas Brealey,c2010. - viii, 216 p. ;24 cm.

Includes bibliographical references (p. [201]-210) and index.

Explains the folly of using market research to make corporate decisions, describing examples of expensive mistakes made by corporations from General Motors to Mattel, and offers organizations an approach to better understand their customers.

ISBN: 9781857885507 :NT$1048

LCCN: 2010015569Subjects--Topical Terms:

185170
Consumer behavior.

LC Class. No.: HF5415.32 / .G73 2010

Dewey Class. No.: 658.8/34

Consumer.ology :the market research myth, the truth about consumers and the psychology of shopping /
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